Senior Content Strategy Analyst

Disney’s Direct to Consumer (DTC) organization oversees the Hulu and Disney+ streaming businesses within Disney Entertainment. They are seeking a Senior Content Strategy Analyst to provide data-driven insights and operational support for strategic initiatives, helping to shape DTC’s global content acquisition strategy.

Responsibilities:

• Analyze and monitor content performance across Hulu and Disney+ globally, synthesizing metrics into actionable insights that inform content acquisition strategy and programming recommendations
• Gather and synthesize information from internal and external sources, producing decks, memos, and presentations for business leaders and cross-functional partners to make informed decisions related to content strategy
• Support the development and execution of DTC’s content acquisition strategy by partnering with Content Acquisition Leads to evaluate and prioritize content opportunities
• Analyze usage metrics and viewer behaviors driving content consumption, informing deal-related decision-making at both global and regional levels, including market-specific strategies and competitive trend tracking across genres and content types
• Develop and improve operational processes and best practices to increase team efficiency and ensure alignment with key business priorities, including the use of automation and AI tools where applicable
• Collaborate closely with teams across Data Analytics, Marketing, Product, PR, Distribution, Finance, Legal, Operations, and other Disney Entertainment functions to represent the content perspective and drive cross-functional initiatives
• Conduct research to support competitive intelligence and build deep industry expertise
• Execute long-term and ad hoc projects related to DTC’s content portfolio in support of the Content Acquisition team, internal studio partners, and executive leadership