Senior Marketing Operations Manager

BioRender is on a mission to accelerate the world’s ability to learn, discover, and communicate science. They are seeking a Senior Marketing Operations Manager to own and evolve the systems, infrastructure, and processes that power their marketing efforts, directly impacting pipeline generation and campaign performance.

Responsibilities:

• Manage and optimize our marketing tech stack, including Marketo or HubSpot, Salesforce, and integration tools
• Oversee email marketing infrastructure, ensuring reliability, scalability, and strong deliverability
• Build and maintain integrations across tools (e.g., Zapier, AI tools like Claude, internal systems)
• Design and optimize lead routing logic across inbound channels (web, campaigns, events)
• Ensure leads are accurately captured, enriched, and routed to the right teams in a timely manner
• Partner with Sales and RevOps to continuously improve lead flow and conversion
• Support Demand Generation by enabling campaign setup, tracking, and performance measurement
• Ensure clean attribution and reporting across campaigns and channels
• Troubleshoot campaign performance issues and identify optimization opportunities
• Partner with Web/Engineering (e.g., Vercel) and SEO stakeholders to ensure proper tracking and lead capture
• Diagnose and fix breakdowns in the lead journey from form submission to CRM entry
• Build scalable processes for capturing and routing leads from events (virtual and in-person)
• Ensure timely follow-up and accurate attribution of event-sourced pipeline
• Own marketing data hygiene and reporting infrastructure
• Build dashboards and workflows that provide clear visibility into marketing performance and pipeline contribution
• Identify inefficiencies and proactively design solutions to streamline workflows
• Leverage automation and AI to improve speed, accuracy, and scale across marketing operations

Requirements:

• 5+ years of experience in Marketing Operations, ideally in a high-growth SaaS or startup environment
• Deep expertise in Marketo or HubSpot, and strong working knowledge of Salesforce
• Proven experience designing and managing lead routing and lifecycle workflows
• Hands-on experience with marketing integrations and automation tools (e.g., Zapier, APIs)
• Strong understanding of campaign tracking, attribution, and reporting
• Experience supporting web tracking, SEO, and lead capture flows
• Familiarity with modern data and tooling ecosystems (e.g., Vercel or similar platforms)
• Comfort working with AI tools and integrations (e.g., Claude) and a curiosity to experiment with new technologies
• Highly self-motivated with a track record of owning projects end-to-end
• Strong cross-functional collaborator, especially with Marketing, Sales, RevOps, and Engineering
• Experience in event marketing operations and lead capture workflows
• Background in scaling marketing systems at an early- to mid-stage company
• Experience improving email deliverability and infrastructure