Field Marketing Manager, AMER Government

Atlassian is looking for a Field Marketing Manager for the AMER Government sector to lead the development and execution of marketing programs aimed at driving demand in the public sector. The role involves building integrated marketing strategies, collaborating with sales and marketing teams, and managing various marketing campaigns and events tailored for government accounts.

Responsibilities:

• Own and develop the AMER Government marketing strategy in close partnership with sales and marketing counterparts
• Run high-touch events and executive experiences tailored to Government accounts and customers to maximize brand exposure and generate pipeline
• Deliver marketing campaigns and programs that will drive AMER Government pipeline
• Measure, analyze, and report on performance to marketing and sales leadership, in line with our GTM strategy
• Be an advocate for the AMER Government sales organization and help the rest of the marketing team understand its priorities
• Partner with the regional Account-Based Marketing team, Global Demand Campaigns, and Product Marketing to define and execute omnichannel marketing plans
• Manage the AMER Government activity calendar for the year
• Work closely with our Partner Marketing & Channel Partners to drive co-marketing initiatives and maximize brand exposure
• Connect the dots between teams to manage the process, implementation, tracking, and measurement of marketing campaigns
• Leverage past campaign insights to inform new campaigns and the evaluation of existing campaigns
• Translate broad corporate product messaging into government-specific use cases

Requirements:

• At least 6-7 years of experience in B2B field marketing, ABM or demand generation, with 3+ years working with Public Sector customers and sales teams
• In-depth experience working with marketing and sales funnels
• Extraordinary program management and communication skills, with a consistent track record of working across sales, marketing, and technology teams
• Self-starting tendencies with an ability to drive projects forward
• Critical thinking with strong problem-solving skills
• The ability to successfully manage multiple campaigns and programs running at the same time
• A passion for metrics. You live for the data and use it to guide your programs and spend
• Fluent in marketing automation and CRM capabilities with hands-on experience (Salesforce & Marketo a big plus)