Product Marketing Manager

State Street is one of the largest custodian banks and asset managers in the world, focusing on innovation in financial services. The Product Marketing Manager will drive positioning and Go To Market strategy across the organization, collaborating with various teams and market participants to ensure successful product delivery in the financial marketplace.

Responsibilities:

• Own GTM strategy across the organization, positioning products and socializing core messaging
• Perform market research to better understand the market, including differentiation across market segments and opportunities
• Plan and manage product launches/releases across the organization, collaborating with product and educating and acting as a resource for Sales, Marketing and Relationship Management
• Guide and create value proposition messaging and socialize across the organization
• Establish scalable best practices processes to drive product and product marketing
• Act as a product evangelist internally and externally, communicating the value of our offerings in both written and presentation form
• Perform business and revenue modelling and quantitative market segmentation
• Create and maintain high-impact marketing and sales enablement content, including product sheets, white papers, web content, presentations, videos, business cases, and thought leadership materials.Apply data and analytics to drive results, collaboration and decision making
• Support sales on strategic sales opportunities