Customer Acquisition Manager

Henry Schein One is the global leader in dental management, analytics, communication, and marketing software. They are seeking a Customer Acquisition Manager to develop and optimize customer acquisition strategies across various digital channels, ensuring alignment with business objectives and driving new customer growth.

Responsibilities:

• Design and implement comprehensive customer acquisition strategies to attract new leads and customers across various digital channels (Paid Search, Paid Social, SEO, Influencers, Affiliate, etc.)
• Collaborate with digital marketing agency and ensure they remain focused on driving growth for the business and hitting established KPIs
• Drive new customer growth through data-driven analysis of target audiences that align with preferred digital platforms
• Oversee the planning, execution, and optimization of digital marketing campaigns across channels to meet acquisition targets
• Partner with creative team for asset development (video and static ads)
• Analyze campaign performance data and key metrics (e.g., CTR, CPA, conversion rates) to identify trends, insights, and areas for improvement
• Work closely with the Marketing, Creative, CRO, Retention, and Product teams to develop integrated acquisition strategies and ensure alignment with overall business objectives
• Provide customer acquisition and market insights to the larger DP team
• Manage multi-million-dollar media budget, ensuring allocation of funds are based on incremental channel value and maximum ROI
• Set clear objectives and expectations with digital marketing agency. Monitor performance and ROI and hold regular check-ins to ensure that deliverables are met and agency is driving new customer growth
• Oversee content production workflow that involves internal and external stakeholders from ideation to publication

Requirements:

• Typically, 5 to 7 or more years of increasing responsibility in terms of any applicable professional experience
• Typically, a bachelor's degree or global equivalent in related discipline
• 5 or more years of experience owning a budget and driving revenue from Customer Acquisition Marketing
• Experience managing agencies and/or consultants
• Ability to deploy media budget quickly across channels based on performance
• Proven track record of driving efficient digital acquisition performance via flawless campaign execution and thorough ongoing analysis
• Advanced knowledge of Paid Search and Social platforms, including: Google, Bing and Meta
• Proficient with SEMRush, Ahrefs or similar SEO tool
• Strong analytical, communication, and organizational skills
• Proficient in Microsoft Excel, PowerPoint, Word, Outlook
• Strong project management skills, with attention to detail and an ability to effectively prioritize and manage multiple projects
• Communicate effectively with senior management and key stakeholders
• Typically, to advance to a new job level, TSMs must demonstrate professional behavior and should consistently be at the high-end of meeting expectations or consistently exceed expectations
• Experience in healthcare or other regulated industry is a plus
• Master's degree or global equivalent a plus
• May hold one or more industry certifications; professional certification may be required to advance