Associate Marketing Manager, Brand

The American Heart Association is seeking an Associate Marketing Manager, Brand to support the development and execution of integrated marketing strategies and campaigns. This role involves collaborating with cross-functional teams to advance brand and public health objectives while managing marketing initiatives across various channels.

Responsibilities:

• Collaborate with Sr. Brand Manager and cross-functional teams in the execution of Marketing strategies and plans aligned to initiative and organizational objectives
• Develop briefs for campaign-level creative and tactics based on established marketing strategy, clearly outlining objectives, target audience, messaging, deliverables, and channel execution to guide internal teams and agency partners
• Own the execution and delivery of marketing campaigns across paid, owned and earned channels
• Manage the day-to-day operational workstreams required to keep initiatives moving forward, including coordination, follow-ups, and executional handoffs
• Serve as execution lead and project manager for assigned initiative, including maintaining timelines, trackers, meeting cadence, budget alignment and action items to ensure work progresses efficiently
• Proactively identify risks, delays, or decisions needed and bring forward recommendations to keep work progressing
• Collaborate with internal stakeholders (e.g., business units, communications, digital, creative) to ensure effective and timely execution of marketing initiatives. Manage agency interactions including briefing, follow-ups, and guiding execution within established strategic direction
• Develop and adapt simple creative assets (e.g., Canva) within brand guidelines to support faster turnaround times and reduce reliance on external resources
• Gather and report campaign performance metrics; partnering with Sr. Brand Manager on identifying trends, opportunities and deeper insights to contribute to storytelling
• Contribute to cross-functional initiatives such as events, partnerships, and activations as needed to support broader marketing initiative goals
• Build strong working relationships with internal partners to streamline processes, reduce friction, and maintain momentum across initiative

Requirements:

• Bachelor's degree in Marketing, Communications, Business, Public Health, or related field (or equivalent experience)
• Typically requires less than two (2) years of experience in marketing, communications, or campaign execution
• Experience supporting or managing integrated marketing campaigns across multiple channels
• Demonstrated ability to work independently and proactively manage priorities, drive projects forward, and bring forward solutions or recommendations within a defined scope
• Demonstrated ability to manage projects and coordinate across multiple stakeholders and agencies/partners
• Familiarity with marketing performance metrics and ability to work with campaign data to support execution, reporting, and optimization efforts
• Effective written, verbal and presentation communication skills
• Proficiency in Microsoft Office, design software, and familiarity with digital marketing tools and platforms