Outbound Marketing Manager – Email Lead Generation (GTM)

Zero Risk Growth is a B2B lead-generation agency recognized for its advanced AI-powered outbound systems. The Outbound Marketing Manager will lead the delivery of outbound email campaigns, combining data engineering and creative marketing to generate qualified meetings for clients.

Responsibilities:

• Build targeted, high‑performing cold email campaigns that generate qualified meetings
• Write cold email sequences using frameworks, signals, and creative angles
• Test, optimize, and iterate to maintain strong reply and meeting rates
• Ensure consistent delivery of qualified meetings across all clients
• Source, enrich, and validate ICP‑aligned prospect lists (Clay, Apify, Apollo, scrapers)
• Build highly targeted ICP‑aligned lists with segmentation and prioritization
• Ensure data accuracy, structure, deduping, and validation
• Use AI prompting for research, angles, personalization, and testing
• Build new outbound workflows and GTM systems that improve performance
• Innovate across data, messaging, and workflow design
• Build advanced Clay workflows using signals (hiring, funding, tech stack, job changes, content)
• Create multi‑step automations, conditional logic, and enrichment pipelines
• Implement lead scoring, prioritization, and TAM segmentation
• Automate repetitive tasks to save hours and improve operational efficiency
• Maintain deliverability, domain health, and sending infrastructure
• Diagnose performance issues early and implement improvements
• Ensure campaigns launch on time and meet performance benchmarks

Requirements:

• 4+ years writing cold B2B email campaigns (Required)
• 4+ years in cold email lead generation (Required)
• 2+ years building workflows, tables, and signals in Clay (Required)
• Strong AI prompting and AI‑assisted marketing skills
• Experience with list‑building tools (Apify, Apollo.io, scrapers, etc.)
• Deep understanding of outbound signals and relevance frameworks
• Knowledge of deliverability and sending best practices
• Creative, strategic thinker with strong outbound instincts
• Ability to diagnose, optimize, and scale outbound performance