Senior Global Product Marketing Manager- Microbiology
United States of America
Full Time
2 days ago
$145,000 - $175,000 USD
H1B Sponsor Likely
Key skills
Global product marketing strategyMicrobiology domain expertiseProduct launch managementBrand awareness developmentMarket segmentationCampaign developmentCustomer insights analysisMarket mappingValue proposition developmentPricing supportRegional rollout managementScientific storytellingClinical microbiology workflowsStakeholder managementExecutive communicationEvent planningLaboratory medicine knowledgeCoachingLeadershipProduct ManagementCommunicationSales
About this role
Beckman Coulter Diagnostics, a Danaher operating company, is a global leader in clinical diagnostics focused on improving patient health. They are seeking a Senior Global Product Marketing Manager - Microbiology to define and execute the marketing strategy for their microbiology portfolio, lead product launches, and enhance brand awareness through strategic initiatives.
Responsibilities:
- Define and execute the global marketing strategy for the microbiology portfolio, grounded in deep understanding of clinical microbiology workflows, customer pain points, and competitive landscapes to drive differentiated positioning and sustainable growth initiatives
- Lead global launch planning and execution for new microbiology assays, instruments, software, and services, including value proposition development, messaging, pricing support, and coordinated regional rollouts across all phases of the product lifecycle
- Own global market mapping and segmentation across microbiology customer segments and geographies to inform targeting, messaging, and integrated lead generation programs that accelerate pipeline creation and conversion
- Strengthen global microbiology brand awareness and credibility through strategic infectious disease and laboratory medicine tradeshow leadership, congress planning, and scientific storytelling, ensuring consistent brand expression and impactful presence across global and regional events
- Manage and develop a Global Product Marketing Manager for Microbiology, providing clear priorities, coaching, and performance feedback to strengthen execution and professional growth
Requirements:
- Bachelor's degree in life science/biotechnology or a related field with 12+ years of relevant experience, or a master's degree with 10+ years, or a doctoral degree with 8+ years
- Work experience in the in vitro diagnostic, life sciences, biotechnology, or pharmaceutical industry
- Ability to move between strategic thinking and tactical execution with ease
- Demonstrated track record of driving complex, cross-functional initiatives from concept through execution with clear ownership of outcomes and measurable results
- Proficiency in succinctly conveying strategy and tactics to a broad spectrum of leaders, including executive staff. Demonstrates adeptness in communication and influencing across all organizational levels
- Ability to travel up to 30%, including some international travel
- Sales, Marketing, or Product Management expertise in clinical microbiology products
- Understanding of laboratory medicine personas and the clinical laboratory environment
- Experience leading high-performing teams