Marketing Automation Manager

NTT Global Data Centers is a leading provider of data center solutions globally, and they are seeking a Marketing Automation Manager to enhance their marketing automation strategies. This role involves designing and executing marketing automation programs, primarily using the Eloqua platform, to support complex sales cycles and improve client engagement.

Responsibilities:

• Own and evolve the marketing automation strategy aligned with Global Data Centers business objectives and pipeline growth targets
• Design and implement multi-channel lifecycle programs, including lead nurturing, onboarding, retention, and re-engagement
• Develop scalable frameworks to support enterprise B2B buyer journeys and long sales cycles
• Partner with demand generation, content, and digital teams to deliver coordinated, high-impact campaigns
• Own, maintain, and scale the Eloqua platform to support global marketing initiatives
• Design and implement campaign templates, program architectures, and automation workflows
• Lead execution and optimization of automated campaigns across email, web, and integrated channels
• Drive A/B testing, personalization strategies, and continuous optimization
• Architect solutions with Salesforce as a core dependency, ensuring seamless integration between systems
• Align lead lifecycle, scoring, routing, and data models across Eloqua and Salesforce
• Ensure accurate campaign attribution, funnel visibility, and pipeline reporting
• Translate business requirements into scalable technical solutions across both platforms
• Establish and maintain data governance standards, ensuring high data quality and GDPR compliance
• Define and implement segmentation, lead scoring, and client and prospect engagement strategies
• Build and maintain clear documentation, playbooks, and operational processes to support global consistency
• Troubleshoot system and campaign issues to ensure reliable execution
• Map and harmonize data schemas, campaign structures, and processes across regions and business units
• Enable scalable solutions that support a globally distributed marketing organization
• Identify opportunities to leverage AI-driven capabilities to improve segmentation, targeting, and operational efficiency
• Help build clean, structured data foundations to support future AI and advanced analytics use cases
• Evaluate and recommend enhancements and integrations to enhance Eloqua and other connected platforms
• Act as the subject matter expert for marketing automation within GDC
• Support cross-department marketing campaigns at both a global and regional (or country) level
• Serve as a bridge between technical systems and business strategy

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or related field
• 5–8+ years of experience in marketing automation, marketing operations, or campaign management
• Proven hands-on experience managing enterprise-scale Eloqua instances or comparable enterprise platform
• Strong expertise in Salesforce, including data models, lead lifecycle management, and integrations
• Demonstrated ability to design and execute complex lifecycle and lead nurturing programs
• Strong analytical skills with experience in reporting, attribution, and performance optimization
• Solid understanding of data privacy regulations (e.g., GDPR)
• Experience in B2B enterprise environments, ideally within technology, infrastructure, or data center industries
• Familiarity with account-based marketing (ABM) strategies and tools
• Experience supporting system integrations and data migrations
• Exposure to broader Oracle Marketing Cloud ecosystem or enterprise MarTech tools
• Experience working in a global, matrixed organization
• Strategic mindset with the ability to translate business goals into scalable automation programs
• Strong stakeholder management and cross-functional collaboration skills
• A data-driven approach to decision-making and optimization
• Passion for innovation in marketing technology, AI, and customer experience
• Ability to operate both strategically and hands-on in a fast-paced, global environment
• Remain stationary for long periods of time
• Operate computer, peripherals, and other office equipment
• Perform work during US business hours and global time zones
• Travel required 10% of time
• Perform work from a remote location with stable internet connection
• Certifications in Eloqua or related platforms are a plus