Adobe DAM Business ANalyst

Xcel Energy is seeking a highly skilled and experienced Business Analyst to join a high-impact CMS Replacement Project. This role focuses on supporting the re-platforming of a major customer-facing website using Adobe Experience Manager, requiring expertise across the Adobe ecosystem and a hands-on approach to deliver high-quality user stories.

Responsibilities:

• Write high-volume, high-quality user stories with clear acceptance criteria to support development and configuration across DAM, CMS, personalization, search, and integrations workstreams
• Capture and translate business requirements into functional specifications and help refine design documents in collaboration with Business and Delivery teams
• Gather and document DAM-specific requirements including metadata schemas, taxonomy, asset workflows, renditions, smart tags, content fragments, and governance
• Support content and asset migration efforts including asset and metadata mapping, bulk ingestion planning, and rights and usage attribute documentation
• Document requirements for CMS templates, components, and forms, including how assets are surfaced and linked within the CMS authoring environment
• Gather and document personalization requirements for AEM and Adobe Target, including audience targeting, A/B testing, and experience optimization
• Gather and document website search requirements including indexing, relevancy, faceting and filtering, and out-of-the-box Adobe search configuration
• Define integration requirements across the digital ecosystem, including Google Analytics 4, Salesforce CRM Chatbot and Live Agent functionality, Medallia, SSO and authentication, and other CMS and DAM integrations as needed
• Partner with the Product Owner, Scrum Master, Lead BA, and Systems Integrator to drive sprint delivery and maintain backlog health
• Actively participate in all Scrum ceremonies including Daily Standups, Sprint Planning with estimation, Story Refinement, Sprint Reviews, and Sprint Retrospectives
• Perform functional validation and testing support on authored stories to confirm work was completed as intended, partnering with the Product Owner and supporting QA testers with practical, user-focused feedback
• Act as a quality check on deliverables and overall user experience throughout the project lifecycle
• Flex into CMS, Target, or integrations focus areas as workload and project needs shift

Requirements:

• 5 or more years of experience as a Business Analyst working within Agile and Scrum delivery environments
• Proven experience supporting CMS and DAM implementations and website re-platforming projects, ideally involving migration from a legacy platform to Adobe
• Demonstrated experience writing user stories at volume while maintaining high quality and clear acceptance criteria
• Experience collaborating with Product Owners, Scrum Masters, development teams, and Systems Integrators in a structured Agile delivery model
• Hands-on expertise with Adobe Experience Manager DAM (AEM Assets) and AEM Sites CMS, with strong, demonstrable knowledge across both sides of the ecosystem
• Deep DAM-specific expertise including asset metadata schemas and taxonomy, asset processing and renditions, smart tags, content fragments, asset workflows, DAM governance, and asset-to-page linkage
• Proven ability to gather requirements for digital asset migration and ingestion, including bulk upload, asset mapping, metadata mapping, and rights and usage attributes
• Experience gathering requirements for Adobe Target and personalization, including audience targeting, A/B testing, and experience optimization
• Experience gathering requirements for website search functionality, including search configuration, indexing, relevancy, and faceting and filtering
• Strong user story writing skills using the traditional 'As a, I want, so that' format, with well-defined acceptance criteria
• Proven ability to gather, clarify, and refine requirements and design documents in partnership with both Business and Delivery teams
• Experience defining integration requirements across tools such as Google Analytics 4, Salesforce CRM, Medallia, and SSO
• Familiarity with content and asset management workflows for the purpose of requirements gathering and story writing
• Ability to balance business needs with technical feasibility in a fast-paced delivery environment
• Strong functional testing and validation skills with a UAT mindset, able to evaluate stories from the customer's point of view
• Strong communication and stakeholder management skills across business, technical, and delivery audiences
• Proficiency with Jira, Confluence, Figma (for review purposes), MS Teams, SharePoint, and other standard corporate collaboration tools
• Familiarity with the broader Adobe ecosystem including Adobe Analytics and Adobe Launch and Tags
• Prior experience on a Salesforce-to-Adobe or comparable legacy-to-Adobe migration
• Experience working within utility, regulated-industry, or large enterprise website environments
• Scrum or Agile certification (such as CSM, CSPO, or PMI-ACP) is a plus
• Business Analysis certification (such as CBAP or PMI-PBA) is a plus