Systems/Business Analyst (contract)

Xcel Energy is seeking a skilled and experienced Business Analyst to join a high-impact CMS Replacement Project. The role involves translating complex business needs into actionable user stories and supporting a major enterprise re-platforming initiative using Adobe Experience Manager.

Responsibilities:

• Write high-volume, high-quality user stories (hundreds expected) with clear acceptance criteria using the "As a, I want, so that" format to support development and configuration
• Capture and translate business requirements into functional specifications and help refine design documents in partnership with both Business and Delivery teams
• Support configuration requirements for AEM templates, components, and forms by clarifying requirements for Developers (the BA does not configure directly)
• Gather and document personalization requirements for AEM/Adobe Target, including audience targeting, A/B testing, and experience optimization
• Gather and document website search requirements, including search configuration, indexing, relevancy, faceting, and filtering expectations
• Define integration requirements for GA4 analytics and tagging, Salesforce CRM Chatbot/Live Agent, Medallia customer feedback capture, SSO/authentication, and other CMS and DAM integrations as needed
• Assist with content and asset migration efforts, including content and asset mapping to support the re-platform
• Partner with the Product Owner, Scrum Master, Lead BA, and Systems Integrator to drive sprint delivery and maintain backlog health
• Actively participate in all Scrum ceremonies — Daily Standups, Sprint Planning with estimation, Story Refinement, Sprint Reviews, and Sprint Retrospectives — and contribute to continuous improvement
• Perform functional validation and testing support on authored stories to confirm work was completed correctly, in partnership with the Product Owner and QA team
• Act as a quality check on deliverables and overall user experience, bringing a customer-focused UAT mindset to story validation
• Contribute to asset management workflow requirements gathering and documentation

Requirements:

• 5+ years as a Business Analyst working in Agile/Scrum environments with strong familiarity with the Scrum framework
• Proven experience supporting CMS implementations and website re-platforming projects, ideally migrating off a legacy CMS to Adobe
• Demonstrated experience gathering requirements for Adobe Target and personalization tooling
• Experience gathering requirements for website search functionality within an AEM or comparable enterprise CMS context
• Experience writing requirements across CMS/DAM integrations including analytics, CRM, customer feedback, and authentication platforms
• Experience supporting functional testing and story validation in partnership with Product Owners and QA teams
• Hands-on, demonstrable expertise with Adobe Experience Manager (AEM Sites) CMS and AEM Assets (DAM) across both sides of the Adobe ecosystem
• Strong experience gathering requirements for Adobe Target personalization, including audience targeting, A/B testing, and experience optimization
• Experience gathering requirements for website search functionality, including out-of-the-box Adobe search, indexing, relevancy, and faceting/filtering
• Proven ability to write clear, customer-focused user stories with strong acceptance criteria using the traditional 'As a, I want, so that' method
• Strong skills in requirements gathering, story refinement, and clarifying design documents in collaboration with Business and Delivery stakeholders
• Experience writing integration requirements across CMS/DAM integrations including GA4, Salesforce CRM, Medallia, and SSO
• Familiarity with content and asset management workflows for the purpose of requirements gathering and story writing
• Ability to balance business needs with technical feasibility in close partnership with development and SI teams
• UAT mindset with the ability to test stories from the customer's point of view and provide practical feedback beyond structured script-driven QA testing
• Strong communication and stakeholder management skills across business, technical, and delivery audiences
• Proficiency with Jira, Confluence, Figma (for review purposes), MS Teams, SharePoint, and standard corporate collaboration tools
• Collaborative, down-to-earth team player who operates independently, meets deadlines reliably, takes direction well from team leads, and brings a continuous improvement mindset to every sprint
• Comfortable working at a faster pace on a high-visibility, high-budget project, with the resilience and good humor to thrive in a high-energy team environment
• W2 Contract engagement — required by Client; no C2C or 1099 arrangements
• 12-month contract duration with strong possibility of extension through end of 2027
• Hybrid work model with 2–3 days on-site preferred; fully remote candidates will be considered
• Must reside in one of the following states: Minnesota, Colorado, North Dakota, South Dakota, Texas, New Mexico, or Michigan
• Infrequent travel may be required, including attendance at Architecture Workshops with the Systems Integrator in Minneapolis, MN, and potential team on-site meetings
• Familiarity with the broader Adobe ecosystem including Adobe Analytics and Adobe Launch/Tags
• Prior experience on a Salesforce-to-Adobe or comparable legacy-to-Adobe CMS migration
• Experience in utility, regulated-industry, or large enterprise website environments with high-process, large corporate organizational structures