Adobe DAM Business ANalyst (contract)

Xcel Energy is seeking a highly skilled Business Analyst to join a high-impact CMS Replacement Project focused on re-platforming a customer-facing website using Adobe Experience Manager. This role involves writing user stories, capturing business requirements, and collaborating with various stakeholders to ensure successful delivery across multiple digital asset management and content management streams.

Responsibilities:

• Write high-volume, high-quality user stories with clear acceptance criteria to support development and configuration across DAM, CMS, personalization, search, and integrations workstreams
• Capture and translate business requirements into functional specifications and help refine design documents in collaboration with Business and Delivery teams
• Gather and document DAM-specific requirements including metadata schemas, taxonomy, asset workflows, renditions, smart tags, content fragments, and governance
• Support content and asset migration efforts including asset and metadata mapping, bulk ingestion planning, and rights and usage attribute documentation
• Document requirements for CMS templates, components, and forms, including how assets are surfaced and linked within the CMS authoring environment
• Gather and document personalization requirements for AEM and Adobe Target, including audience targeting, A/B testing, and experience optimization
• Gather and document website search requirements including indexing, relevancy, faceting and filtering, and out-of-the-box Adobe search configuration
• Define integration requirements across the digital ecosystem, including Google Analytics 4, Salesforce CRM Chatbot and Live Agent functionality, Medallia, SSO and authentication, and other CMS and DAM integrations as needed
• Partner with the Product Owner, Scrum Master, Lead BA, and Systems Integrator to drive sprint delivery and maintain backlog health
• Actively participate in all Scrum ceremonies including Daily Standups, Sprint Planning with estimation, Story Refinement, Sprint Reviews, and Sprint Retrospectives
• Perform functional validation and testing support on authored stories to confirm work was completed as intended, partnering with the Product Owner and supporting QA testers with practical, user-focused feedback
• Act as a quality check on deliverables and overall user experience throughout the project lifecycle
• Flex into CMS, Target, or integrations focus areas as workload and project needs shift

Requirements:

• 5 or more years of experience as a Business Analyst working within Agile and Scrum delivery environments
• Proven experience supporting CMS and DAM implementations and website re-platforming projects, ideally involving migration from a legacy platform to Adobe
• Demonstrated experience writing user stories at volume while maintaining high quality and clear acceptance criteria
• Experience collaborating with Product Owners, Scrum Masters, development teams, and Systems Integrators in a structured Agile delivery model
• Hands-on expertise with Adobe Experience Manager DAM (AEM Assets) and AEM Sites CMS, with strong, demonstrable knowledge across both sides of the ecosystem
• Deep DAM-specific expertise including asset metadata schemas and taxonomy, asset processing and renditions, smart tags, content fragments, asset workflows, DAM governance, and asset-to-page linkage
• Proven ability to gather requirements for digital asset migration and ingestion, including bulk upload, asset mapping, metadata mapping, and rights and usage attributes
• Experience gathering requirements for Adobe Target and personalization, including audience targeting, A/B testing, and experience optimization
• Experience gathering requirements for website search functionality, including search configuration, indexing, relevancy, and faceting and filtering
• Strong user story writing skills using the traditional 'As a, I want, so that' format, with well-defined acceptance criteria
• Proven ability to gather, clarify, and refine requirements and design documents in partnership with both Business and Delivery teams
• Experience defining integration requirements across tools such as Google Analytics 4, Salesforce CRM, Medallia, and SSO
• Familiarity with content and asset management workflows for the purpose of requirements gathering and story writing
• Ability to balance business needs with technical feasibility in a fast-paced delivery environment
• Strong functional testing and validation skills with a UAT mindset, able to evaluate stories from the customer's point of view
• Strong communication and stakeholder management skills across business, technical, and delivery audiences
• Proficiency with Jira, Confluence, Figma (for review purposes), MS Teams, SharePoint, and other standard corporate collaboration tools
• Familiarity with the broader Adobe ecosystem including Adobe Analytics and Adobe Launch and Tags
• Prior experience on a Salesforce-to-Adobe or comparable legacy-to-Adobe migration
• Experience working within utility, regulated-industry, or large enterprise website environments
• Scrum or Agile certification (such as CSM, CSPO, or PMI-ACP) is a plus
• Business Analysis certification (such as CBAP or PMI-PBA) is a plus