Go-To-Market Manager | Ecosystem Programs | Financial Services

SoTalent is a company in the Financial Services industry, focused on digital products and ecosystem marketing. They are seeking a Go-To-Market Manager to lead the strategy for ecosystem-based products and services, driving adoption and performance across financial services offerings.

Responsibilities:

• Lead go-to-market strategy for ecosystem-based products and services
• Drive adoption, integration, and performance of multi-product customer journeys
• Coordinate large-scale, multi-year cross-functional programs
• Align product, marketing, and experience teams around shared execution plans
• Define program strategy, goals, and execution roadmaps aligned to business objectives
• Track program performance, risks, budgets, and delivery outcomes
• Facilitate executive-level stakeholder alignment and decision-making
• Identify risks, dependencies, and delivery bottlenecks across teams
• Support change management and adoption of new processes and offerings
• Ensure governance, compliance, and structured delivery methodology adherence

Requirements:

• 6+ years in program management, go-to-market, or large-scale delivery roles
• Experience working across marketing, product, and technology teams
• Strong understanding of customer journeys (ideally auto/home or similar ecosystems)
• Ability to manage complex, cross-functional initiatives and competing priorities
• Strong stakeholder management and executive communication skills
• Experience with change management and structured delivery frameworks
• Commercial and strategic mindset with focus on adoption and business outcomes