Senior Growth Marketing Manager- LPO & Conversion Optimization

Midi Health is transforming healthcare for women in midlife by building a modern, virtual care platform. They are seeking a Senior Growth Marketing Manager to own Landing Page Optimization across the marketing ecosystem, improving conversion rates and patient acquisition through strategic experimentation and collaboration with multiple teams.

Responsibilities:

• Own the strategy, roadmap, execution, and performance of Landing Page Optimization (LPO) across paid acquisition, campaign, and lifecycle marketing experiences
• Develop and prioritize testing hypotheses based on user behavior, conversion data, audience insights, and campaign performance
• Improve conversion rates through experimentation across messaging, content hierarchy, page structure, calls-to-action, and user experience
• Create targeted landing page experiences that align with specific audience needs, symptoms, and acquisition campaigns
• Establish a repeatable experimentation program that drives measurable improvements in first visit bookings
• Act as the primary builder and publisher of marketing landing pages using Prismic and existing component libraries
• Launch, QA, and maintain landing pages across multiple campaigns and audience segments
• Configure and manage experiments in Statsig and other testing platforms
• Move quickly and independently without requiring extensive engineering support
• Own the end-to-end process from hypothesis creation through implementation, analysis, and recommendation
• Work closely with Paid Media teams to map ad creative and audience intent to relevant landing page experiences
• Develop scalable frameworks that support increasingly segmented and AI-driven advertising campaigns
• Help determine how acquisition messaging should evolve as Midi scales personalization and audience targeting
• Partner with Growth and Analytics teams to identify high-impact opportunities across the acquisition funnel
• Serve as the primary marketing stakeholder supporting optimization efforts across joinmidi.com
• Bring audience insights, experimentation learnings, and conversion data to inform core site decisions
• Ensure continuity between acquisition landing pages and the broader Midi patient experience
• Collaborate with Product and Engineering when marketing tests require new tracking capabilities, integrations, or technical functionality
• Act as a strategic thought partner to Growth PMs on messaging, content, and conversion opportunities
• Help implement Midi's Mosaic initiative, including new brand standards, symptom-based content experiences, and updated landing page architecture
• Partner with Brand and Content teams to bring Midi's evolving voice and positioning to life across acquisition experiences
• Redesign and rebuild landing pages to align with the future state of Midi's digital ecosystem
• Partner closely with Clinical, Legal, Medical, and Compliance teams to ensure all digital content adheres to healthcare regulations and clinical standards
• Translate complex insurance, eligibility, coverage, and care delivery concepts into clear and compelling patient-facing content
• Balance conversion optimization with trust, transparency, and medical credibility across all patient-facing experiences
• Analyze experiment results, user behavior, and conversion metrics to identify growth opportunities
• Partner with Analytics teams to establish meaningful measurement frameworks and reporting
• Translate data into actionable recommendations that improve patient acquisition and first visit bookings
• Develop a deep understanding of patient behavior and conversion drivers across the acquisition funnel

Requirements:

• 5–8+ years of experience in Growth Marketing, Landing Page Optimization (LPO), Conversion Rate Optimization (CRO), Digital Marketing, Product Marketing, or a related field
• Proven experience owning landing page strategy, experimentation programs, and conversion optimization initiatives
• Direct experience owning landing page optimization for paid acquisition programs, with demonstrated impact on conversion performance
• Hands-on experience building and publishing digital experiences within a CMS environment
• Experience operating in high-volume digital acquisition environments where conversion metrics directly impact business performance
• Deep understanding of customer behavior, messaging strategy, copy hierarchy, and conversion principles
• Strong instincts for identifying friction points and improving user journeys
• Experience designing and analyzing A/B and multivariate tests
• Strong analytical mindset with the ability to connect data to business outcomes
• Comfortable interpreting test results and translating insights into clear recommendations and next steps
• Experience working within CMS platforms such as Prismic, Contentful, Webflow, or similar tools
• Experience with experimentation platforms such as Statsig, Optimizely, VWO, Mixpanel, or similar technologies
• Proven ability to influence and collaborate across Product, Engineering, Analytics, Brand, Clinical, Legal, and Compliance teams
• Comfortable navigating complex, matrixed environments with multiple stakeholders
• Comfortable rolling up your sleeves and executing
• Equally energized by developing strategy and implementing it yourself
• Thrives in fast-paced environments where speed, ownership, and iteration matter
• Willing and able to personally build pages, launch experiments, QA experiences, and drive projects from concept through execution
• Highly organized, detail-oriented, and self-directed
• Strong project management skills with the ability to manage multiple priorities simultaneously
• Passion for building scalable processes, testing frameworks, and operating rhythms
• Experience in healthcare, digital health, health-tech, health insurance, or another highly regulated industry
• Experience supporting both services-based and product-based customer journeys
• Experience in subscription, marketplace, ecommerce, travel, consumer technology, or digital services businesses
• Experience working in organizations that bridge direct-to-consumer acquisition with a digital product or service experience
• Experience supporting high-volume paid media programs and translating audience insights into targeted landing page experiences