Product Marketing Manager HPE Private Cloud

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. As Product Marketing Manager for HPE Private Cloud, you will participate in marketing strategy and execution for HPE’s Private Cloud solutions, owning positioning, messaging, launches, and integrated campaigns that drive awareness and demand.

Responsibilities:

• Positioning, messaging, and value propositions for HPE Private Cloud solutions, translating capabilities into differentiated customer outcomes and proof points
• Develop integrated go-to-market plans (audience, segments, use cases, routes to market) in partnership with product, sales, field marketing, and channel teams
• Lead launches, refreshes, and lifecycle communications, including launch messaging, readiness, and cross-functional execution cadence
• Create and maintain core marketing assets and sales enablement (web messaging, solution briefs, pitch decks, battlecards, FAQs, sales plays), ensuring consistency across platform narratives and motions
• Partner with demand generation teams to shape campaigns, offers, and content journeys that drive awareness, consideration, and pipeline for priority segments and use cases
• Own competitive intelligence and differentiation: monitor market trends, develop competitive positioning, and equip sales with clear talk tracks and objection handling
• Collaborate with product and finance on packaging, pricing, and offer strategy; support business cases and value messaging that improve win rates and attach
• Drive alignment across stakeholders (product, sales, geo/field, partners, AR/PR) by reviewing and standardizing messaging, ensuring clear briefs, and measuring program impact through closed-loop reporting and insights

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or related field
• 8+ years of product marketing experience leading go-to-market for enterprise technology (private/hybrid cloud, infrastructure, platforms, or SaaS), with a track record of successful launches and pipeline impact
• Proven ability to build compelling narratives and messaging frameworks that resonate with both technical and executive audiences
• Demonstrated experience positioning complex offerings in competitive, fast-moving markets and influencing cross-functional teams without direct authority
• Strong understanding of the private/hybrid cloud market landscape, buyer personas, and common enterprise use cases (e.g., modernization, governance, security, cost optimization, SaaS)
• Exceptional written and verbal communication skills, including executive-level storytelling and presentations
• Expertise building customer facing assets and activations (customer decks, solution briefs, battlecards, sales plays) and driving adoption through field readiness
• Strong analytical skills and comfort using data to inform positioning and go-to-market decisions
• Creativity and intellectual curiosity to break through market noise and earn attention
• Strong project management, influencing, and cross-functional collaboration skills
• MBA a plus