PracticeTekRemote
Product Marketing Manager - Payments
United States of America
Full Time
2 hours ago
$120,000 - $130,000 USD
Visa Sponsor
Key skills
B2B Product MarketingProduct LaunchesAdoption ProgramsLifecycle MarketingSaaS MarketingFintech MarketingHealthcare Technology MarketingPayments MarketingRevenue Cycle ManagementPositioning and Messaging ArchitectureSales EnablementKPI DefinitionPerformance Data InterpretationPragmatic Marketing CertificationCross-functional Stakeholder InfluenceAlignment DrivingStrategic ThinkingGoSaaSCustomer SuccessSales
About this role
PracticeTek is a leading provider of retail healthcare technology solutions, dedicated to revolutionizing healthcare practices. The Product Marketing Manager for Payments will be responsible for executing go-to-market strategies, driving product adoption, and optimizing marketing performance across various healthcare verticals.
Responsibilities:
- Own and execute the go-to-market strategy for PracticeTek’s Payments platform, translating a unified value proposition into market-specific positioning across chiropractic, vision/optometry, orthodontics, and wellbeing verticals
- Drive successful launches and adoption of Payments capabilities across multiple EHR brands by partnering with Product, Sales, Customer Success, and Marketing teams to deliver coordinated, customer-centric go-to-market programs
- Build and maintain differentiated messaging, sales enablement materials, customer proof points, and content assets that increase sales effectiveness and accelerate Payments attach rates
- Serve as the market expert for healthcare payments, leveraging customer insights, competitive intelligence, industry trends, and regulatory developments to strengthen positioning and influence product strategy
- Measure and optimize marketing performance by connecting campaigns, enablement initiatives, and content engagement to pipeline growth, attach rate improvements, and revenue outcomes
Requirements:
- 5–8+ years of B2B product marketing experience with ownership of product launches, adoption programs, and lifecycle marketing initiatives
- Experience marketing SaaS, fintech, healthcare technology, payments, revenue cycle management, or related solutions
- Proven ability to develop positioning, messaging architecture, and content that translates complex financial or technical concepts into compelling customer value
- Track record of building sales enablement programs that improve adoption, sales effectiveness, and commercial outcomes
- Strong analytical and strategic thinking skills, with experience defining KPIs, interpreting performance data, and connecting marketing efforts to revenue impact
- Demonstrated success influencing cross-functional stakeholders and driving alignment across Product, Sales, Customer Success, and Marketing teams in fast-paced environments
- Bachelor's degree in Marketing, Business, Finance, or a related field required
- Healthcare payments experience strongly preferred
- Pragmatic Marketing certification or similar product marketing training is a plus