Palo Alto NetworksRemote
Senior Distribution Marketing Manager
United States of America
Full Time
1 hour ago
$152,000 - $246,000 USD
No H1B
Key skills
Channel MarketingDistribution MarketingCybersecurityTwo-tier Distribution ModelMDF Budget ManagementMarketing Metrics AnalysisSalesforceAllocadiaPartner Portal PlatformsInfluencing StakeholdersCollaborationSales
About this role
Palo Alto Networks is a company dedicated to protecting the digital way of life through innovative technology. They are seeking a Senior Distribution Marketing Manager to lead marketing strategies with top-tier distribution partners, focusing on driving marketing initiatives that enhance pipeline growth and market presence.
Responsibilities:
- Strategic Joint Marketing Planning: Develop and execute comprehensive annual and quarterly marketing plans with key distributors aligned to Palo Alto Networks core strategic pillars
- Demand Generation & Campaign Execution: Collaborate to develop and launch scalable "through-disti" marketing campaigns targeting Distribution Managed Partners
- MDF Management & ROI Optimization: Oversee the allocation, approval, and compliance of Marketing Development Funds (MDF). Track, analyze, and report on campaign performance, ensuring a high return on marketing spend
- Partner Enablement & Engagement: Create and deliver compelling enablement tools, training modules, and incentive programs to keep Palo Alto Networks top-of-mind for distributor sales and marketing teams
- Cross-Functional Collaboration: Act as the primary marketing liaison between channel sales leaders, campaign creators and commercial field marketing teams to ensure messaging alignment
- Market Intelligence: Stay ahead of cybersecurity industry trends and distribution landscapes to identify new, innovative marketing channels and tactics
Requirements:
- 7+ years of B2B marketing experience, with at least 4 years dedicated specifically to channel or distribution marketing within the technology or software space (Cybersecurity experience is a massive plus)
- Deep understanding of the two-tier distribution model and proven experience working with major distributors (e.g., TD SYNNEX, Arrow, Ingram Micro)
- Strong experience managing complex MDF budgets, proof-of-performance compliance, and translating marketing metrics into business pipeline
- Exceptional relationship-building skills with the ability to influence and collaborate with executive stakeholders both internally and externally
- Proficiency with Salesforce, Allocadia, and partner portal platforms (PRM)