Senior Partner Marketing Manager

Avalara is an AI-first company that has built an industry-leading cloud compliance platform. The Senior Partner Marketing Manager will build integrated partner marketing campaigns to drive pipeline growth and partner engagement, collaborating with various teams to deliver full-funnel programs that support referral, co-sell, and co-marketing motions.

Responsibilities:

• You will build partner marketing campaigns aligned to partner segment, tier, and regional priorities, ensuring messaging reflects partner offerings and joint value propositions
• You will collaborate with Partner Managers and team members to build full-funnel campaign strategies that grow awareness, engagement, and conversion
• You will oversee execution of multi-touch partner campaigns, managing timelines, and content milestones to ensure high-quality launches
• You will develop and implement partner channel strategies by segment or partner type, aligning campaign motions (e.g., referral, co-sell, co-marketing) to our goals
• You will oversee in-channel activation plans for assigned campaigns, ensuring targeting, schedule, and sequencing align with partner expectations and program goals
• You will build referral and co-marketing campaigns using platforms such as Marketo, 6sense, Salesforce, and ON24, ensuring seamless integration across systems
• You will use AI tools to support audience segmentation, targeting, campaign optimization, and performance analysis
• You will partner with Marketing Operations to ensure tools and data flows support partner campaign execution and reporting needs
• You will build relationships with team members including Revenue Marketing and Strategic Alliances, ensuring agreement on campaign priorities and execution
• You will work directly with partner contacts to coordinate campaign execution, align expectations, and ensure delivery of joint initiatives
• You will deliver partner-sourced pipeline performance, including IPR MQLs and SQLs tied to assigned partners and programs
• You will monitor campaign inputs to improve conversion rates, pipeline velocity, and overall program effectiveness
• You will report on partner program contributions to segment pipeline, providing recommendations to improve performance
• You will improve campaigns by using data, automation, and AI-driven insights

Requirements:

• 8+ years of experience in B2B marketing, specifically in partner marketing with a focus on demand generation, or channel marketing within a SaaS environment
• Experience implementing partner marketing programs that contribute to pipeline generation and revenue outcomes
• Understanding of partner marketing motions, including referral, co-sell, and co-marketing programs
• Experience implementing multi-channel campaigns using marketing and sales platforms such as Marketo, Salesforce, 6sense, and webinar/event tools (e.g., ON24)
• Familiarity with applying AI tools for segmentation, targeting, and campaign optimization