Product Marketing Manager (Contract)

Goody is a modern gifting platform looking for a contract Product Marketing Manager to help execute and plan for a busy H2. The role involves implementing GTM processes, developing messaging for product releases, and conducting market research to support sales and product positioning.

Responsibilities:

• Implement a project management process and GTM planning framework for all planned high-priority releases
• Communicate timelines and announcement plans
• Develop key messaging for each release
• Assign owners and collaborate with cross-functional stakeholders to keep releases on track
• Develop positioning for our Team plan, targeting sales, marketing, and GTM personas at organizations
• Help build out the sales enablement and pitch process, including supporting collateral
• Collaborate with product on the roadmap, advocating for features and updates our customers need
• Conduct customer interviews to inform positioning and Product decisions
• Run quantitative and qualitative research
• Conduct competitor analysis

Requirements:

• 5+ years of B2B product marketing experience at a product-led SaaS company (bonus points for GTM technology)
• Power user of AI tools for leverage, research and productivity
• Track record of owning GTM planning and launch process for multiple concurrent releases
• Experience developing positioning, messaging, and sales enablement materials from scratch
• Comfortable running customer interviews and synthesizing qualitative/quantitative research
• Strong writing and cross-functional collaboration skills; able to work independently with light oversight
• Experience with Product analytics tools like Amplitude
• Excellent analytical skills and data literacy
• Available ~30 hrs/week for the duration of the contract
• Experience in a related space (gifting, e-commerce, GTM tech, or HR SaaS)
• Experience navigating a hybrid PLG/Enterprise GTM
• Advanced analytics skills (such as SQL queries or building Hex dashboards)
• Experience standing up GTM/project management process at an early-stage or scaling company