Event Marketing Manager

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The Event Marketing Manager will be responsible for the end-to-end planning and execution of assigned tradeshows, ensuring high-quality experiences that meet brand and budget standards.

Responsibilities:

• Own full lifecycle management of assigned tradeshows, from intake through post‑event reporting
• Lead event planning, logistics, booth execution, and onsite delivery
• Manage event budgets, vendor contracts, timelines, and deliverables
• Coordinate with exhibit house, production partners, and internal teams
• Apply ECoE standards for brand governance, asset reuse, and risk management
• Support Tier 1 events under direction of the GL28 lead, as needed
• Partner with internal stakeholders to understand objectives and ensure alignment
• Identify execution risks early and escalate appropriately

Requirements:

• 5+ years of experience supporting or leading third‑party industry conferences and large-scale tradeshows, including Tier 1 events
• 5+ years of demonstrated project management experience, including timeline development, risk mitigation, and cross-functional coordination (Workfront experience preferred)
• 5+ years of experience with event budget tracking and financial management for events, including reconciliation and cost control
• 5+ years of experience managing vendor and exhibit house relationships, including production, logistics, and onsite execution
• 5+ years of experience and ability to support or deliver onsite execution, including troubleshooting and stakeholder management in a live environment
• 5+ years of familiarity with lead capture processes, post-event reporting, and performance measurement to support ROI tracking
• Proficiency with event technology platforms including Cvent, Jifflenow, Captello, Salesforce, and Marketo, with an understanding of lead capture and reporting integration
• Access to reliable transportation and valid US driver's license
• Healthcare industry experience, with familiarity across payer, provider, or health services environments
• Experience working in high-visibility, matrixed environments with multiple stakeholders and competing priorities
• Strong understanding of event governance, brand standards, and operational best practices
• All Telecommuters will be required to adhere to UnitedHealth Group's Telecommuter Policy