Senior Product Marketing Manager - Account Channel

BILL is a rapidly growing fintech company that empowers businesses by replacing outdated financial processes with innovative tools. As a Senior Product Marketing Manager, you will shape strategy and drive execution across the go-to-market lifecycle, focusing on the Accounting Channel to enhance customer acquisition and retention.

Responsibilities:

• Drive go-to-market (GTM) strategies that deliver on business goals by solving customer problems and translating insights into executable plans
• Quickly develop deep product expertise and understanding of customer workflows, partnering with Product to influence roadmap and feature development
• Serve as the champion for accountants, turning insights about needs, journeys, and segments into messaging and programs that resonate with a focus on understanding accounting workflows, client management needs and how BILL fits into their AP advisory practice
• Lead audience segmentation, positioning, and messaging, creating compelling product narratives that guide all GTM efforts
• Own GTM leadership, aligning cross-functional stakeholders, securing resources, and supporting effective launches
• Manage end-to-end projects, ensuring alignment and execution across highly matrixed teams
• Partner with Sales to deliver enablement content, tools, and processes that drive adoption, address competition, and support new capabilities

Requirements:

• 8+ years of professional experience in Product Marketing (or closely related role), with direct experience at the Senior Product Marketing Manager level
• Proven experience in B2B SaaS and/or fintech with preference for companies that sell to accounting and finance professionals or financial operations software
• A track record of successful product and feature launches, including developing positioning, messaging, and GTM strategy
• Experience supporting a channel sales or indirect distribution motion, including creating enablement tools for a sales team that sells through partners, advisors, or professional firms
• Experience conducting market research, competitive analysis, and customer segmentation, and translating findings into actionable strategies
• Strong strategic and analytical mindset, with the ability to work closely with market research and analytics teams
• Demonstrated ability to work cross-functionally and influence without direct authority
• Strong written and verbal communication skills, with experience developing sales enablement tools and presenting to leadership
• Experience managing complex projects end-to-end in a highly matrixed environment
• Proven track record in product or segment marketing targeting accountants, financial advisors, or B2B enterprise channels (payments or fintech experience heavily preferred)
• Experience building and delivering sales enablement programs for a field or managed sales team, including training, battle cards, objection handling, and payments or product-specific playbooks
• Ability to navigate ambiguity and adapt strategies in dynamic environments
• Self-starter mindset with the ability to operate independently and proactively
• Skilled in storytelling and presentation, with the ability to engage both internal and external audiences
• Collaborative working style, with a proven ability to build alignment across Product, Sales, and Marketing