Vice President, Audiences

Publicis Groupe ANZ is a full-service media agency that connects media, data, technology, and teams to drive business outcomes. The Vice President, Audiences will integrate audience data into media strategies, guide teams in leveraging data tools, and build strong relationships with clients and vendors to optimize media planning and execution.

Responsibilities:

• Integration of Audience Data: Facilitate the incorporation of audience data into media planning and execution to ensure data-driven strategies
• Prepare data strategy presentation and drive integration in media plan focused on audience details
• Build and present to client’s data and technology use case recommendations and performance reports
• Manage the process of audience definition, sharing, reporting across the team
• Collaboration Across Teams: Work in conjunction with Strategy, Investment, Analytics, and Ad Tech teams to translate client goals into actionable data-driven media strategies; sharing guidelines across brands and client teams
• Leadership and Guidance: Lead Audience team members to ensure that audience insights and signals are seamlessly integrated into all stages of media planning
• Developing Strategies and Insights: Create strategies and insights that align with clients' business objectives and desired outcomes
• Technical and Analytical Expertise: Ensure team has a strong technical foundation and analytic skills to optimize the use of data and ad tech tools
• Driving Client Outcomes: In partnership with AD/Director, lead efforts to use data and technology effectively to achieve client goals and enhance business results
• Subject Matter Expertise: Maintaining knowledge of current Adtech/Martech Ecosystems trends; Strong understanding of current privacy rules and regulations; Strong understanding of research and test design; Strong understanding of 1P and 3P industry sources
• Data Management: Lead Audience team in defining and tracking audience groups, coordinating data sharing with partners, and compiling performance reports
• Build And Maintain Relationships: With clients, internal agency counterparts, and data & technology vendor