Director, Product Management HCP Engagement

Impiricus is the first and only AI-powered HCP Engagement Engine, recognized as the fastest growing company in North America. They are seeking a Director of Product Management HCP Engagement to own a new product that connects healthcare professionals with pharmaceutical companies, focusing on enhancing engagement and insights through various channels.

Responsibilities:

• Set the roadmap end to end across program types: surveys, advisory councils, webinars, rep and MSL meetings, async Q&A
• Make the trade-off calls on what we build, when, and why. Defend them with data and judgment
• Partner with engineering and design on shipping. You'll write the specs
• Define recruiting, onboarding, payments, compliance (Sunshine Act/Stark Law), and the look and feel of every engagement on the HCP side
• Understand compliance and legal direction and ensure the platform is aligned with these requirements
• Build experiences that compound: turn one-time interactions into repeat behavior and longitudinal relationships
• Specify and build how a pharma client scopes a program, launches it, and sees results
• Partner closely with the Client Services team on initial programs to set the pattern for future success
• Create the product layer that makes the high-quality outputs pharma is buying, in a form they can act on
• Position the advisor network as a product, not a list. Define the experience, the cadence, the differentiation
• Build the workflows that turn roundtables, peer discussions, and panels into a repeatable, scalable engagement type
• Connect product behavior to commercial signal. Show how engagement converts to renewal, expansion, and new pharma demand

Requirements:

• 5–10 years in product management, or in program/engagement leadership with clear product ownership, inside platform geared toward HCP marketing and engagement
• Strong product instincts. You can take a messy operating workflow, turn it into a clear set of product capabilities, write a tight PRD, and defend the trade-offs with engineering, design, and commercial
• Product intuition for prescriber UX and physician incentives. You've designed for the audience, not just delivered to it
• A working understanding of pharma's rules of the road: PhRMA Code, OIG anti-kickback guidance, FDA promotional rules, fair market value, AE reporting, opt-in and consent. You don't need to be a compliance lawyer; you need to know when to call one
• Comfort with ambiguity. This role exists because the function is being built, not because the playbook already exists
• Strong written communication. PRDs, roadmaps, briefs, customer-facing program design