Marketing Manager

Sales Engine helps home service companies grow by replacing guesswork marketing with a revenue-goal-driven system called the Results First Method®. The Marketing Manager role, titled Marketing Engineer, is responsible for guiding clients through growth strategies by analyzing performance metrics, coordinating marketing efforts, and providing clear recommendations to drive revenue growth.

Responsibilities:

• Lead the monthly strategy conversation with the business owner — walking them through what's working, what's not, and what to do next
• Record concise Loom updates that explain performance without drowning the client in dashboards
• Translate the Results First plan — revenue goal, lead goal, target Customer Acquisition Cost, monthly marketing budget — into clear recommendations
• Coordinate internal specialists running Google Ads, Meta Ads, SEO, and website work
• Diagnose where the real bottleneck lives when results lag: traffic, lead quality, the sales process, attribution, capacity, close rate, or owner expectations
• Hold the line on what matters and keep the client confident, calm, and aligned

Requirements:

• 5–10 years of digital marketing experience, ideally with multi-client or agency exposure
• Working knowledge of Google Ads and Meta Ads (you don't need to be a media buyer, but you need to be able to read a campaign)
• Familiarity with CRMs and sales pipelines
• Comfort with spreadsheets and unit-economics thinking — revenue goals, close rates, Customer Acquisition Cost, cost per lead
• Experience speaking directly with business owners, not just marketing managers
• Organized and disciplined. You manage a portfolio of clients without dropping balls, and you decide what's important rather than reacting to whoever emails loudest
• Emotionally intelligent. You can read when an owner needs reassurance, when they need a push, and when they need a difficult truth
• Analytical and commercially minded. ACoS, cost per lead, cost per customer, close rate, won revenue, Customer Acquisition Cost vs. allowable Customer Acquisition Cost — you think in these terms naturally and translate them into plain language for a non-marketer
• Marketing-fluent. You understand Google Ads, Meta Ads, local and organic SEO, websites, tracking, and attribution well enough to diagnose issues — even when you're not executing every channel yourself
• Calm under owner pressure. Home service owners are sharp, direct, and busy. You can hold a strategy conversation with someone running a multi-million-dollar company and have them leave feeling guided
• Sales experience is a plus, not a requirement
• GoHighLevel experience is a strong plus