Digital Marketing Manager/ Director

IDMWORKS is an award-winning identity and access management (IAM) solutions firm that has been serving a wide range of sectors since its inception in 2004. As a hands-on, execution-focused Digital Marketing Manager/ Director, you will own the full digital presence and demand generation function to drive business growth and increase brand awareness.

Responsibilities:

• Plan, execute, and optimize paid campaigns on LinkedIn (primary) and Google Ads
• Manage audience segmentation targeting CISO, VP of IT, and IAM program leaders at mid-to-large enterprises
• Own campaign budget allocation, bidding strategy, and ROI reporting
• Develop and A/B test ad creative, landing pages, and CTAs
• Manage the IDMWORKS blog and editorial calendar with a focus on IAM, identity security, and compliance topics
• Drive organic growth through on-page and technical SEO — keyword targeting, internal linking, meta optimization, and site health
• Coordinate with external content writers and brief them on IAM-relevant topics (e.g., IGA, PAM, zero trust, CIAM)
• Repurpose content across formats: articles, social posts, email snippets, webinar assets
• Own the marketing automation platform (currently Salesforce Account Engagement / Pardot) including list management, segmentation, and lead scoring
• Build and optimize nurture flows for MQL-to-SQL conversion across personas and buying stages
• Manage email campaigns for events, product launches, and partner co-marketing
• Maintain Salesforce CRM hygiene for marketing-sourced and marketing-influenced leads
• Own IDMWORKS LinkedIn presence — organic content calendar, sponsored posts, and follower growth
• Develop post copy, coordinate graphics with design contractors, and schedule using scheduling tools
• Support executive LinkedIn presence for IDMWORKS leadership (ghostwriting, post review)
• Align social content to product launches, partner announcements, and thought leadership campaigns
• End-to-end execution of webinars including promotion, platform management (BrightTalk or similar), and post-event follow-up sequences
• Build lead capture and attribution for virtual events and partner co-branded webinars
• Work with our web developer to oversee website content updates to support marketing initiatives, enhance user experience, and ensure consistent brand messaging
• Monitor site performance, implement improvements, and collaborate with internal teams on ongoing website enhancements
• Build and maintain a multi-channel performance dashboard tracking MQLs, CPL, pipeline influence, and channel ROI
• Report weekly to Director, Field & Partner Marketing and quarterly to CRO
• Use data to drive optimization decisions — cut what doesn't work, double down on what does
• Source and manage Upwork or agency contractors for design, content, landing page development, and Google Ads support
• Create briefs, review deliverables, and hold contractors to SLAs
• Other duties as assigned

Requirements:

• 5+ years of hands-on digital marketing experience in a B2B environment, with direct ownership of demand generation results
• Demonstrated experience with LinkedIn Ads and Google Ads — not just familiarity, but campaign setup, optimization, and ROI reporting
• Experience with a marketing automation platform (Pardot, HubSpot, Marketo, or equivalent)
• Working knowledge of SEO: keyword research, on-page optimization, and analytics interpretation
• Proficiency with Google Analytics (GA4) and comfort building reports from raw data
• Strong written communication — you can write compelling ad copy, email subject lines, and social posts without a committee
• Ability to manage multiple campaigns simultaneously without losing attention to detail or performance
• Comfort working in a lean environment where you own your function end-to-end
• Experience marketing technology or cybersecurity products or services
• Familiarity with IAM concepts (identity governance, PAM, zero trust, CIAM) — you don't need to be a practitioner, but you need to get up to speed fast
• Experience with Salesforce CRM (Sales Cloud) and understanding of the MQL-to-SQL handoff process
• Hands-on use of AI tools (ChatGPT, Claude, Jasper, or similar) in marketing workflows — content drafting, campaign ideation, competitive research
• Experience managing freelance/contractor relationships via Upwork or similar
• Webinar platform experience (BrightTalk, ON24, Zoom Webinars)
• Experience with Canva, scheduling tools, WordPress, Google Search Console, GA4, SEMrush or similar, Google Ads (Search, PMax), LinkedIn Campaign Manager, Clari Groove, & Salesforce Account Engagement (Pardot)