Senior Digital Marketing Manager

Popl is defining a new category we call In-Person Go-To-Market. They are seeking a Senior Digital Marketing Manager to own and optimize their digital demand generation engine, manage relationships with agencies, and build reporting frameworks for performance analysis.

Responsibilities:

• Own SEO & AI search visibility: Set technical and content SEO strategy, and build out how Popl shows up in AI-driven search and answer engines (ChatGPT, Perplexity, AI Overviews)
• Manage paid media & agency performance: Own the relationship with our paid search/social agency — set strategy, manage budget, and hold them accountable to performance targets
• Drive email marketing: Lead lifecycle, nurture, and campaign email, managing segmentation, deliverability, and performance
• Optimize the website: Lead inbound conversion optimization, on-page experience, and coordinate site updates
• Direct content strategy: Partner with our Head of Content on high-impact pieces, and oversee contractors and AI agents handling website content writing and optimization
• Build measurement & executive reporting: Build the reporting and attribution framework these channels currently lack — dashboards in HubSpot and Salesforce, baseline KPIs, and leadership-ready reporting
• Manage contractors & vendors: Directly manage the agency and channel contractors supporting these functions
• Own budget allocation: Organize and manage spend across all channels above

Requirements:

• 5-8+ years in digital marketing, ideally B2B SaaS
• Hands-on experience running paid search and SEO, including managing external agencies and holding them to performance standards
• Demonstrated experience with AI SEO / AI search visibility tools (LLM citation tracking, AI Overview presence, answer-engine optimization)
• Ability to independently build reports and dashboards in both HubSpot and Salesforce
• Experience building agent skills, routines, or automated workflows in tools like Claude or ChatGPT — using AI as working infrastructure for reporting, analysis, and content operations
• Proven ability to build and present executive-level reporting, translating channel data into business narrative
• Bias toward data-driven decision-making and comfort with ambiguity in an early-stage, resource-constrained environment
• Experience managing agencies and contractors for channel execution and content production, with strong editorial judgment