Senior Manager, Consumer and Digital Marketing

Beta Bionics is a medical technology company dedicated to innovative Type 1 diabetes management solutions. The Senior Manager, Consumer & Digital Marketing will lead consumer marketing and digital engagement strategies to drive awareness, patient acquisition, and product adoption.

Responsibilities:

• Develop consumer marketing strategies, positioning, messaging, and integrated campaigns that drive awareness, patient acquisition, product adoption, and consumer engagement
• Lead the consumer launch plans for new products, features, and innovations in partnership with Product, Clinical, Commercial, and HCP Marketing
• Translate customer insights, market trends, and business priorities into marketing initiatives that strengthen the Beta Bionics brand and support commercial objectives
• Lead the strategy and optimization of the Beta Bionics website, digital content, videos, and consumer experience to improve awareness, education, and conversion
• Own paid media strategy and execution across programmatic, paid search, SEO/AEO, video, paid social, and emerging digital channels while managing agency partners
• Develop email marketing and digital customer engagement programs and partner with the Social Media & Influencer Marketing Manager to deliver integrated campaigns across paid, owned, earned, and social channels
• Develop and execute customer email marketing strategies that support acquisition, onboarding, retention, and advocacy
• Build customer journeys that deliver the right message at the right time across digital channels
• Partner with Customer Care and Clinical teams to improve customer engagement throughout the lifecycle
• Lead the development of patient-facing educational materials, including brochures, videos, digital content, and other resources that support awareness, confidence, and successful product adoption
• Partner closely with HCP Marketing to develop educational resources that empower healthcare professionals to educate, train, and care for their patients using Beta Bionics products
• Ensure patient education materials are engaging, accurate, compliant, and aligned with the brand and regulatory requirements
• Define KPIs across consumer marketing initiatives, paid media, website performance, email marketing, and digital campaigns
• Measure campaign performance, customer behavior, and marketing effectiveness to identify opportunities for optimization
• Continuously improve messaging, creative, customer journeys, and media investments while holding agency partners accountable for delivering measurable business results

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or related field
• 7+ years of experience in consumer marketing, digital marketing, brand marketing, product marketing, or integrated marketing
• Demonstrated success developing positioning, messaging, and integrated marketing campaigns, preferably in competitive industries
• Experience launching new products and bringing innovations to market
• Experience managing agencies and partnering with internal creative teams
• Strong analytical skills with experience developing KPIs and measuring marketing effectiveness
• Comfortable leveraging AI-powered tools to improve marketing productivity, content development, and campaign optimization
• Experience in diabetes technology, healthcare, medical devices, pharmaceuticals, life sciences, or digital health
• Demonstrated team leadership of cross-functional teams and/or previous people leadership
• Knowledge of HIPAA, FDA promotional guidelines, privacy regulations, and healthcare marketing compliance
• Prior Consumer products experience is a plus