Product Marketing Manager

Metasys Technologies is seeking a highly motivated Product Marketing Manager to join their Growth Acquisition team. This role will support acquisition marketing initiatives across a fast-paced, cross-functional organization, focusing on developing growth marketing strategies and executing campaigns.

Responsibilities:

• Develop growth marketing strategies using:
• Customer insights
• Performance data
• Competitive intelligence
• Market trends
• Conduct competitive analysis and translate findings into actionable recommendations
• Identify growth opportunities to improve acquisition, marketing efficiency, and overall business performance
• Execute acquisition marketing campaigns and partnerships from concept through delivery
• Monitor campaign performance and recommend data-driven optimizations
• Support testing, learning, and continuous improvement efforts
• Drive initiatives from strategy development through execution
• Partner closely with:
• Media teams
• Product Marketing
• Digital (.com) teams
• Partner Marketing
• Social Marketing
• Analytics
• Product teams
• Coordinate activities across multiple workstreams and ensure projects remain on schedule
• Build strong relationships with key stakeholders and leadership teams
• Analyze marketing and acquisition performance metrics
• Use customer behavior and performance data to guide recommendations
• Build presentations, reports, and strategic narratives for stakeholders and leadership
• Understand the Connected TV (CTV) ecosystem, including:
• OEM partners
• Streaming platforms
• Identify opportunities related to:
• Customer acquisition
• Content discovery
• Merchandising
• Growth marketing partnerships
• Stay informed about entertainment industry trends and competitive developments
• Contribute wherever needed, including:
• Strategy development
• Data analysis
• Presentation creation
• Campaign execution
• Demonstrate a hands-on, team-first approach to achieving business goals

Requirements:

• Experience in one or more of the following: Growth Marketing, Product Marketing, Performance Marketing, Acquisition Marketing
• Strong strategic thinking abilities
• Ability to connect data insights, customer behavior, competitive intelligence into actionable marketing strategies
• Experience using data to drive business and marketing decisions
• Understanding of Paid Media, Digital Marketing, Websites/E-commerce (.com), Partner Marketing, Social Media Marketing, Product Marketing
• Excellent written and verbal communication skills
• Ability to influence and collaborate across cross-functional teams
• Strong stakeholder management capabilities
• Highly proactive and self-motivated
• Strong organizational and multitasking abilities
• Comfortable working independently and collaboratively
• Adaptable in fast-paced, evolving environments
• Resilient when managing shifting priorities
• Strong project management skills with exceptional attention to detail
• Understanding of the entertainment industry landscape
• 5–7 years of relevant experience
• Experience building executive presentations
• Experience executing end-to-end marketing campaigns
• Experience collaborating with cross-functional teams
• Experience supporting subscription businesses
• Experience supporting Direct-to-Consumer (DTC) businesses
• Experience supporting digital growth organizations
• Familiarity with performance marketing metrics
• Familiarity with acquisition funnels
• Familiarity with media planning
• Familiarity with customer segmentation
• Familiarity with A/B testing and optimization frameworks
• Based in the Pacific Time Zone (preferred, not required)