Director, Product Marketing (IVP)

NRG is a company focused on creating a smarter, cleaner, and more connected future in energy and home services. The Director of Product Marketing will oversee the messaging and positioning of NRG's integrated product offerings, manage a team of product marketing managers, and ensure successful go-to-market strategies.

Responsibilities:

• Own the messaging hierarchy across NRG's bundled product set — ensuring energy, smart home, and security are positioned as a coherent offer, not three separate pitches
• Manage and develop two IVP PMMs. Set the brief, hold the bar, unblock execution
• Own GTM launch processes for new products and features — positioning, enablement, channel briefs, and measurement frameworks
• Maintain a living view of competitive positioning across energy and smart home — feeding insights upstream to product and downstream to channel

Requirements:

• 7+ years in product marketing, ideally in a multi-product or platform environment
• Has launched products, not just documented them
• Earns trust with product and engineering without a reporting line
• Makes decisions, not just recommendations
• Can distill complex bundled value into customer-facing language that actually converts
• No jargon, no hedging
• Uses win/loss analysis, NPS, and customer research to sharpen positioning — not gut feel alone