Digital Marketing Performance Principal

Sunrun is the largest dedicated residential solar and storage company in the country, focused on making energy more reliable and affordable. The Digital Marketing Performance Principal will be responsible for strategic planning, execution, and optimization of paid digital media, overseeing a multimillion dollar budget to ensure effective customer acquisition.

Responsibilities:

• Portfolio Management: Oversee the day-to-day performance of Paid Search (SEM), Paid Social (Meta/Google), and Display/Programmatic channels
• Budget Allocation: Dynamically shift budgets between channels and campaigns based on real-time performance to hit monthly acquisition targets
• Forecasting: Partner with Finance and Sales Operations to provide accurate lead and acquisition forecasts based on planned marketing spend
• Full-Funnel Analytics: Monitor performance from the initial click to the final install, ensuring a high-quality handoff to the Inside Sales team
• A/B Testing: Lead a rigorous test-and-learn culture, constantly iterating on ad copy, creative assets, and landing page experiences to lower CPAs
• AI-Driven Efficiency: Leverage AI for audience modeling, predictive bidding, and automated creative testing to stay ahead of market shifts
• Stakeholder Communication: Translate complex digital metrics (CTR, CPC, ROAS) into business outcomes (Cost Per Signature, Cost Per Install) for executive leadership
• Integrity & Compliance: Ensure all digital advertising adheres to Sunrun’s brand guidelines and compliance policies
• Drive the Creative Pipeline: Lead the brainstorming and conceptualization of high-converting ad formats (e.g., UGC, static, motion graphics, short-form video) tailored for Meta, TikTok, Google, and other paid channels
• Translate Data into Concepts: Analyze performance metrics to identify why creative succeeds or fails, translating those insights into fresh, actionable creative hypotheses and briefs
• Trend Spotting: Keep a pulse on paid media trends, platform updates, and competitor strategies to continually inject fresh ideas into our creative mix

Requirements:

• 12+ years in performance-based digital marketing, specifically managing large-scale budgets in a high-growth environment
• Expert-level mastery of Google Ads, Meta Ads Manager, and Salesforce/CRM
• Experience with Google Analytics 4 (GA4) and multi-touch attribution models
• A natural inclination for rapid-fire problem-solving and the ability to prioritize tasks based on their immediate impact on revenue
• Proficiency in using AI-assisted tools for data synthesis and program building
• Exceptional ability to convey digital strategy to non-technical stakeholders, including Directors and VPs
• Ability to perform standard office duties, including prolonged periods of sitting or standing at a desk and working on a computer
• Must be able to maintain high levels of concentration while reviewing complex technical audits, code, and data dashboards
• Ability to interact, present, and facilitate in person and virtual meetings with internal teams and external agency partners
• Occasional travel (up to 15%) for agency reviews, industry conferences, or national strategy sessions