Key skills
B2B SaaS marketingGrowth leadershipDigital marketing channelsEnterprise buyer journeysAccount-Based Marketing (ABM)Google AdsLinkedIn AdsGoogle Analytics 4 (GA4)HubSpotSalesforceClay n8nSEMrushLookerTableauData architectureMarketing technology stack optimizationA/B testingSEOContent performance optimizationConversion rate optimizationGrowth-oriented leadershipCollaborative leadershipAISaaSLeadershipA/B TestingSales
About this role
Cresta is a company that unlocks the true potential of the customer experience through its unified AI platform. They are seeking a Head of Demand Generation & Growth Marketing to own and accelerate customer acquisition and conversion efforts, architecting a holistic growth strategy across various channels.
Responsibilities:
- Design, unify, and execute the end-to-end growth strategy from awareness through activation across web, paid media, automation, product-led initiatives, and, really, anything else you can come up with, to drive qualified pipeline and revenue
- Lead and optimize growth marketing across channels with a focus on efficiency, scalability, and ROI
- Oversee website strategy and conversion rate optimization, ensuring the site serves as a high-converting demand engine and brand experience
- Develop and scale SEO/AEO and content performance initiatives to expand reach and drive high-intent organic traffic
- Create demand generation campaigns that shape the markets thinking about Cresta
- Implement a robust experimentation framework for A/B testing and new channel evaluation
- Collaborate cross functionally with Product, Product Marketing, RevOps and Sales to ensure channel strategies are aligned to audience segments and pipeline goals
- Manage agency and vendor relationships to ensure alignment and quality
- Build, mentor and grow a high-performing team
- Partner with RevOps to evaluate, implement and optimize the growth marketing tech stack, driving better data visibility, automation and performance measurement
Requirements:
- Bachelor's degree in Computer Science, Marketing, Business or related field; MBA or advanced degree a plus
- 7+ years in of progressive experience in B2B SaaS marketing, including at least 3 years in a growth leadership role
- Proven track record of owning pipeline and revenue targets and delivering measurable business impact through digital channels
- Experience working with enterprise buyer journeys and ABM motions
- Proficiency with tools like Google Ads, LinkedIn Ads, GA4, HubSpot, Salesforce, Clay n8n, SEMrush, and dashboarding tools such as Looker or Tableau
- Deep analytical expertise, data-driven mindset, and strong understanding of data architecture and system interconnectivity
- Collaborative, growth-oriented leader with experience managing internal teams and agencies
- Proven success leading marketing initiatives across multiple countries or regions
- Industry-specific campaign expertise