About this role

MLabs is an innovative, fast-scaling skill-based fantasy sports platform seeking a growth-focused Marketing Manager to lead user acquisition and market expansion across the NFL and American sports sectors. This role involves defining and executing comprehensive marketing strategies, managing user acquisition, and overseeing multi-channel marketing efforts for a high-impact sports entertainment product.

Responsibilities:

Define and execute the comprehensive marketing strategy for the NFL and American sports, managing the lifecycle from initial launch through the peak of the season
Drive the growth of paid, depositing users across all marketing streams, continually optimizing the channel mix to meet target metrics
Oversee the synchronized performance of paid media, creator partnerships, community development, and referral channels to build a cohesive growth engine
Develop and scale the creator and influencer program, cultivating relationships that expand brand reach and foster an active community
Manage the end-to-end marketing budget, utilizing data-driven insights to allocate capital effectively across various channels and maximize ROI
Champion brand growth and community engagement, implementing retention strategies to turn first-time users into a loyal, long-term audience

Requirements:

3 to 5+ years of growth marketing experience specifically within the real-money or cash fantasy sports space (e.g., Daily Fantasy Sports/DFS, sportsbooks, or similar real-money gaming products)
A deep understanding of real-money user psychology, including deposit triggers, retention drivers, and the distinct dynamics of cash-based gaming
Strong commercial acumen focused on user acquisition costs, unit economics, and channel-agnostic performance data
Proven track record of running acquisition campaigns across multiple channels, with specific experience managing creator, influencer, or ambassador programs
A builder mentality comfortable with fast-paced, high-growth environments and navigating ambiguity with speed and decisiveness
A strong understanding of NFL and American sports culture
Prior experience launching or scaling a real-money or skill-gaming product
Experience building and scaling a brand community from its early stages