Demand Generation Marketing Manager

YA Group is an international professional services organization providing forensic consulting and related services. They are seeking a Demand Generation Marketing Manager to develop and optimize multi-channel marketing programs that drive pipeline growth and revenue, collaborating closely with Business Development and other teams to ensure campaign success.

Responsibilities:

• Develop and execute end-to-end inbound and outbound campaign strategy
• Deploy campaigns across multiple channels including email, paid media, SEO, webinars, events, and social media
• Build and optimize automated lifecycle workflows that move prospects through the buyer’s journey
• Collaborate with Business Development to ensure lead quality and establish SOPs that accelerate pipeline
• Define success metrics, track campaign performance, and provide reporting using marketing automation and analytics tools
• Partner with subject-matter experts and creative and digital teams to produce assets that support demand generation initiatives
• Monitor industry trends, competitor activity, and market dynamics to inform strategy
• Maintain data quality and consistency across marketing systems and workflows
• Perform additional duties as assigned

Requirements:

• Bachelor's degree in marketing, business, communications, or a similar field, with a master's degree considered a plus
• 5–7 years of experience in a dedicated demand generation or growth marketing role, preferably in a B2B environment
• Strong experience with marketing automation (e.g., Marketo, HubSpot, Pardot) and CRM platforms (e.g., Salesforce)
• Advanced proficiency in data analytics tools to evaluate campaign ROI
• Understanding of paid acquisition channels and SEO best practices
• Proven success managing multi-channel demand generation campaigns
• Strong communication, project management and organizational skills including copywriting skills
• Preferred experience launching and scaling Account-Based Marketing programs