Sr. Content Marketing Manager - Industrial (B2B)

Siemens Digital Industries Software helps organizations digitally transform through software, hardware, services, and digital twin technologies across industries. The Senior Content Marketing Manager will lead technical B2B content programs for complex industrial sectors, translating engineering-driven concepts into compelling narratives that build awareness, pipeline, and product adoption. The role oversees content creation, SEO and distribution, measurement and optimization, product launch support, and cross-functional collaboration.

Responsibilities:

• Manage content across blogs/articles, long-form, video scripts, webinars, and social snippets tied to product capabilities, use cases, pipeline goals, and audience segments, including how-to guides, reports, solution briefs and white papers
• Manage relationships with freelance writers and agencies, ensuring quality and consistency across contributors
• Develop thought leadership programs for company executives, including ghostwriting, podcast prep, and byline articles for industry publications
• Partner with cross-functional marketing teams to translate positioning into always-on content programs that span the full buyer journey
• Collaborate with subject matter experts (customers, product managers, data scientists, developers, etc.) to produce accurate, credible, practitioner-grade content
• Identify content gaps by analyzing search intent, competitive coverage, analyst reports, and field feedback from sales
• Lead a scalable content framework that can support multiple technical personas
• Own the content repurposing motion: adapting high-performing assets across formats and channels to maximize the reach and shelf-life of every content piece produced
• Support the development of organic content strategy: keyword research, topic clustering, and on-page optimization, with a focus on high-intent, bottom-of-funnel terms
• Partner with demand gen to integrate content into nurture tracks, paid amplification, and ABM programs
• Lead content distribution across owned channels (blog, newsletter, developer hub) and earned channels (syndication, guest posts, community forums)
• Ensure content is discoverable and well-positioned across both traditional search and AI-driven search/answer engines, adapting strategy as the discovery landscape evolves
• Track content KPIs: organic traffic, engagement, MQL contribution, pipeline influence, and content-assisted revenue
• Contribute to regular content audits; prune, update, and consolidate underperforming assets to protect domain authority
• A/B test headlines, CTAs, and formats; use data to iterate quickly and scale what works
• Serve as the content partner for product launches: owning the blog post, the launch email, the release notes narrative, and the sales one-pager
• Enable the sales team with content that maps to objection-handling moments, competitive comparisons, and proof points
• Coordinate with developer relations and community teams to amplify practitioner-generated content and surface customer stories

Requirements:

• 7+ years of B2B content marketing experience, with at least 2 years
• Exceptional writing and editing skills
• Demonstrated ability to translate complex, highly technical concepts (data pipelines, cloud architecture, observability, security posture) into clear, compelling narratives
• Strong grasp of SEO fundamentals and experience driving measurable organic growth
• Proven track record collaborating with product marketing, PMMs, and engineers to ship accurate content on time
• Familiarity with the modern data stack or cloud security landscape (e.g. you know what a data lakehouse is)
• Experience marketing to developer, practitioner, or highly technical audiences at scale
• Hands-on experience with tools like Salesforce, Marketo, Ahrefs/SEMrush, and CMS platforms (WordPress)
• Portfolio of published technical content (e.g. long-form guides, whitepapers, or bylines in industry publications)
• Strongly process-oriented; comfortable both following established workflows and building new ones; fluent with AI writing and research tools, and experience using AI to automate workflows