Manager, Content Marketing

TP is a global provider of digital business services that partners with prominent brands to optimize operations through technology and sustainable business practices. The Content Marketing Manager will lead the thought leadership webinar program and develop content that supports buyer engagement, demand generation, ABM, and sales programs. The role also oversees content repurposing, email nurture, vertical marketing, and performance optimization.

Responsibilities:

• Own and continuously evolve TP’s thought leadership webinar program using Goldcast
• Partner with the ABM/Integrated Marketing managers to develop an editorial calendar aligned to priority verticals, lines of business, buyer personas, and buying stages
• Identify high-value topics that address the business challenges, market trends, and strategic priorities of TP’s target buyers
• Partner with executives, subject-matter experts, customers, analysts, and industry influencers to develop differentiated content
• Manage the end-to-end webinar process, including topic development, speaker preparation, content creation, execution, follow-up, and performance analysis
• Create webinar briefs, speaker guides, moderator questions, talking points, promotional copy, and follow-up content
• Work with the ABM team to maximize registration, attendance, engagement, on-demand consumption, and post-event conversion
• Turn webinars, executive conversations, research, interviews, customer stories, presentations, and other long-form content into high-value content formats
• Leverage AI to accelerate ideation, content creation, and personalization—while maintaining strong human editorial judgment and brand standards
• Edit webinar recordings into “snackable” videos with compelling insights, executive perspectives, statistics, provocative questions, and actionable takeaways
• Develop strategies to turn webinars into evergreen content engines, extending their value beyond the live event through on-demand content and short-form snippets
• Develop content—webinars, videos, blogs, infographics, POVs, FAQs, buyer guides, sales enablement snippets, executive briefs, customer case stories, buyers guides, etc.— that supports buyers through consideration, evaluation, and decision stages
• Translate complex TP solutions, capabilities, and customer outcomes into clear, compelling buyer-oriented content
• Identify content gaps across the buyer journey and make recommendations to address them
• Adapt content to the needs of key industries, personas, buying committees, and lines of business
• Develop content strategies and assets supporting 1:Many, 1:Few, ABM, and line of business email nurture programs
• Partner with Marketing, Sales, SDRs and CSMs to align content to accounts, personas, industries, buying stages and intent signals
• Create nurture sequences and content to progressively educate, engage, and move prospects toward sales conversations
• Optimize content based on engagement, conversion, and pipeline performance
• Ensure consistent messaging and narrative across channels and campaigns to support TP’s priority verticals and horizontal lines of business
• Partner with leaders to identify emerging topics, customer challenges, market shifts, and subject-matter expertise that can become differentiated content
• Ensure content reflects the language, priorities, and buying criteria of the intended audience rather than simply describing TP’s capabilities
• Strengthen TP’s point of view in strategic growth areas including AI, CX, digital transformation, trust & safety, financial services, healthcare, and other priorities
• Maintain a centralized content calendar and establish standards, workflows, templates, and processes that improve content quality and speed to market
• Develop content briefs defining audience, business objective, buyer stage, key message, proof points, CTA, distribution strategy, and desired outcome
• Analyze performance to identify which topics, formats, personas, speakers, and content types drive the strongest engagement
• Continuously optimize the editorial calendar and content mix based on performance and buyer behavior
• Partner with Marketing Operations and Analytics to connect content engagement to account-level and pipeline outcomes
• Establish performance measures for content programs, including registration, attendance, engagement, on-demand consumption, MQL/engaged-account progression, and opportunity influence and pipeline contribution

Requirements:

• located within the US and Canada and be eligible to work in the US and Canada without sponsorship
• 5+ years of B2B content marketing experience
• Demonstrated experience developing and managing webinar and thought leadership programs
• Strong editorial and storytelling skills with the ability to turn complex ideas into clear, compelling executive-level content
• Experience creating content for middle- and bottom-of-funnel audiences and enterprise buying committees
• Experience developing email nurture content and supporting demand generation or ABM programs
• Strong understanding of B2B buyer journeys, content marketing, and integrated campaign strategy
• Hands-on experience with webinar platforms
• Experience using Generative AI tools for content creation and repurposing, with a strong understanding of where human editorial judgment remains essential
• Strong project management skills and the ability to manage multiple programs and stakeholders simultaneously
• Ability to work effectively with executives and senior subject-matter experts
• Highly analytical and comfortable using performance data to make editorial and content investment decisions
• Excellent written, verbal, editing, and presentation skills
• Comfortable working independently in a fast-paced, global, matrixed organization
• Highly collaborative with an ability to influence matrixed sales and marketing teams
• Process Excellence
• Collaboration
• Communication
• Emotional Intelligence
• Open-Mindedness
• Critical Thinking
• Solution Orientation
• Entrepreneurship
• AI Proficiency
• Data Literacy
• preferably in technology, professional services, BPO, consulting, or another complex B2B environment
• Goldcast experience strongly preferred