Content Marketing Manager

Spektrix is hiring a Content Marketing Manager to join its Marketing team. The role is responsible for creating compelling multi-format content, leading selected integrated prospect campaigns, and coordinating delivery across channels. The position also involves thought leadership, performance optimization, cross-functional collaboration, and editorial workflow management.

Responsibilities:

• Multi-Format Content Strategy & Execution: End-to-end creation of high-quality copy across channels—including long-form thought leadership, web/landing pages, emails, social media, case studies, sales enablement, and product launch assets
• Campaign & Messaging Leadership: Partner with the Head of Content & Campaigns to build compelling narratives, leading day-to-day campaign execution across organic/paid channels to ensure alignment, timely delivery, and clear tracking
• Thought Leadership & Sector Expertise: Transform industry research, client insights, and internal expertise into distinctive content that provides genuine value to the arts and culture sector and cements Spektrix as a trusted voice
• Channel Distribution & Performance Optimization: Repurpose core content across channels and collaborate with Digital Marketing to track metrics, test formats, and continuously optimize for audience engagement and lead generation
• Cross-Functional Collaboration: Partner with Product, Client Marketing, Sales, and Web teams to produce enablement materials, co-marketing collateral, event content, and retention campaigns
• Editorial Quality & Workflow Management: Serve as a brand guardian by maintaining top-tier editorial standards across regional variants (US, UK, CA, AU) while seamlessly managing timelines, dependencies, and contributor workflows

Requirements:

• Demonstrated experience in content marketing, copywriting, editorial, communications, or a related role
• Excellent writing, editing, and proofreading skills, with the ability to make complex ideas clear, engaging, and useful
• Experience creating content across multiple formats and channels, and coordinating content for integrated campaigns which may include web, email, social media, events, video, or paid digital activity
• Strong understanding of how content supports broader marketing objectives, including awareness, engagement, demand generation, client engagement, and conversion
• Ability to understand different audiences and adapt messaging, tone, depth, and format accordingly, bringing strong familiarity with US and/or Canadian audiences, culture, and English-language conventions
• Experience translating briefs, interviews, research, data, or subject-matter expertise into compelling finished content
• Strong editorial judgment, including the ability to identify the strongest angle, distinguish important information from supporting detail, and challenge a brief when a different approach would better achieve the intended outcome
• Experience developing and managing organic social media content
• Strong attention to detail and commitment to producing accurate, polished, accessible work
• Strong project management and organizational skills, with the ability to manage multiple content projects and deadlines simultaneously
• Ability to collaborate effectively with colleagues across different disciplines and incorporate feedback without losing sight of the purpose and audience of the work
• Curiosity and the ability to quickly develop an understanding of unfamiliar topics, audiences, products, and sector issues
• Ability to take ownership of an assignment from initial brief through completion, proactively identifying missing information, dependencies, decisions, and next steps