Performance Marketing Manager

Sabi Inc. is a company focused on creating a noninvasive wearable that transforms thought into text. The Performance Marketing Manager will be responsible for executing paid media campaigns to drive customer acquisition, alongside lifecycle marketing and SEO efforts.

Responsibilities:

• Plan, build, launch, and optimize paid media campaigns in support of our D2C funnel
• Manage campaigns and budgets starting on Meta, then evaluate and expand to additional additional channels such as Google, TikTok, Reddit, etc
• Monitor performance daily, iterate on creative, targeting, and bidding, and report on ROI and efficiency metrics
• Assist with lifecycle marketing execution (email/SMS campaigns, flows, segmentation) as needed
• Assist with SEO and GEO execution as needed
• Use AI tools throughout your workflow to move faster and do more with less
• Work closely with the Head of D2C Marketing, internal cross-functional teams, and external agencies to translate strategy into daily execution

Requirements:

• Deep, hands-on expertise running and optimizing Meta Ads campaigns at scale
• Experience on multiple non-Meta ad platforms and a general knowledge of the digital marketing ecosystem
• Demonstrated ability to evaluate, test, and scale additional paid channels
• Proven track record of driving efficient paid acquisition for a D2C brand
• Data-driven and analytical, comfortable living in the numbers daily
• Scrappy, get-things-done work style; equally comfortable executing solo and collaborating with agencies
• Fluent and enthusiastic user of AI tools to extend your own capacity
• Experience with Google Ads, TikTok Ads, and/or Reddit Ads
• Experience with SEO
• Experience with lifecycle marketing (Klaviyo, Attentive, or similar)
• Experience working in a hardware or consumer electronics D2C environment
• If you're excited about this role but don't meet every qualification, please apply. As we build, we're hiring for complementary strengths to form a high-impact team