Growth Marketing Manager, SEM

Thumbtack is a company that helps millions of people confidently care for their homes. The Growth Marketing Manager, SEM will support efforts to capture customer demand for local services and collaborate with cross-functional teams to build effective marketing programs.

Responsibilities:

• Execute & improve Thumbtack’s paid search strategy, identifying new opportunities for customer and pro growth
• Manage, optimize, and grow the SEM program across Google and Microsoft, adhering to KPIs
• Develop experimentation roadmap for ad copy, keywords, bidding and more
• Partner with cross-functional data science, analytics, and engineering teams to build automation and scalable tools
• Own the tracking, attribution, and measurement of performance metrics (iROAS, incrementally, lift, etc.) using a combination of in-house and third-party data

Requirements:

• 8+ years experience in paid digital advertising, with a proven track record of improving and scaling ad programs with specific conversion volume and efficiency goals
• Demonstrated experience improving performance of SEM campaigns through testing, optimization, automation, and creative
• Ability to manage relationships with a large portfolio of ad vendors and partners
• Ability to define and execute on a 6-12 month roadmap with aggressive milestones
• Experience with TROAS + LTV bidding
• Strong data analytics skills (pivot tables, vlookups, basic modeling)
• Strong fluency with generative AI and automation tools and a track record of integrating them into day to day SEM execution and analysis