Head of SMB Growth Marketing

CrashPlan provides cyber-ready data resilience and governance solutions for organizations worldwide. As the Head of SMB Growth Marketing, you will lead initiatives to drive customer acquisition, improve conversion rates, and enhance pipeline growth using innovative marketing strategies and AI tools.

Responsibilities:

• Own SMB growth initiatives focused on acquisition, conversion, and pipeline growth
• Scale SMB trial starts and improve trial-to-paid conversion performance
• Build and optimize lifecycle marketing programs across onboarding, nurture, re-engagement, and conversion
• Create and scale high-performing campaigns across email, paid media, landing pages, lifecycle channels, and emerging content formats
• Lead experimentation and A/B testing across messaging, creative, digital channels, and conversion flows
• Build reporting frameworks and dashboards that create visibility into funnel performance, campaign effectiveness, and growth opportunities
• Use data and insights to drive optimization, prioritization, and investment decisions
• Leverage AI tools and automation to improve execution speed, streamline workflows, reduce manual work, and scale growth programs more efficiently
• Partner cross-functionally with Sales, RevOps, Product Marketing, and Content teams to improve customer journey performance and pipeline outcomes
• Help build a more agile, experimentation-driven growth culture

Requirements:

• 7+ years of experience in growth marketing, demand generation, or related SaaS growth roles
• Proven experience driving measurable pipeline growth and improving conversion performance
• Hands-on experience using AI to improve growth marketing execution through experimentation, reporting, operational workflows, funnel optimization, and process automation
• Strong understanding of customer acquisition, lifecycle marketing, funnel optimization, and conversion strategy
• Experience scaling trial acquisition and improving trial-to-paid conversion
• Experience building and scaling high-performing growth campaigns with measurable business impact
• Bachelor's degree in Marketing, Business Administration, or related field
• Strong analytical and operational mindset with a passion for solving problems and improving systems
• Comfortable working directly in marketing automation, CRM, analytics, and reporting platforms
• Excited by the opportunity to build strategy and execute hands-on in a lean, high-impact environment