Director of Growth Marketing

West Coast Careers is partnering with a fast-growing AI-powered B2B SaaS company that is transforming how brands leverage artificial intelligence and data to drive measurable business growth. They are seeking an experienced Director of Growth Marketing to lead the strategy, execution, and optimization of demand generation initiatives that accelerate pipeline and revenue growth.

Responsibilities:

• Develop and execute the overall growth marketing strategy aligned with revenue objectives
• Build quarterly and annual marketing plans focused on pipeline generation and customer acquisition
• Establish KPIs, reporting dashboards, and operating rhythms to measure performance
• Balance short-term pipeline goals with long-term brand growth initiatives
• Lead integrated demand generation programs across digital, paid media, organic marketing, account-based marketing (ABM), content, events, and partnerships
• Optimize marketing channels to maximize lead quality, conversion rates, and ROI
• Partner closely with Sales and Revenue Operations to align marketing initiatives with revenue goals
• Own website strategy and performance as a primary demand generation channel
• Drive conversion rate optimization through landing page improvements, A/B testing, and user experience enhancements
• Continuously improve visitor-to-lead and lead-to-opportunity conversion metrics
• Oversee content strategy supporting demand generation, thought leadership, SEO, and customer education
• Lead public relations, brand awareness initiatives, sponsorships, webinars, and industry events
• Ensure consistent messaging across all marketing channels
• Lead, mentor, and develop a high-performing marketing team
• Manage external agencies, contractors, and marketing partners
• Foster a culture of accountability, collaboration, innovation, and continuous improvement
• Monitor marketing performance across traffic, leads, pipeline, customer acquisition, and revenue
• Present performance metrics and strategic recommendations to executive leadership
• Utilize data to optimize marketing investments and improve campaign effectiveness

Requirements:

• 7+ years of progressive B2B SaaS marketing experience, including leadership responsibilities
• Experience working in a startup or high-growth technology company is required
• Proven success building and scaling demand generation programs that drive measurable pipeline and revenue growth
• Experience leading growth marketing, demand generation, ABM, digital marketing, and content strategy
• Strong knowledge of paid media, SEO, website optimization, email marketing, and marketing automation
• Experience partnering closely with Sales and Revenue Operations teams
• Hands-on experience with marketing automation and CRM platforms such as HubSpot, Salesforce, Google Analytics (GA4), and digital advertising platforms
• Strong analytical mindset with experience measuring marketing performance and optimizing ROI
• Excellent communication, leadership, and cross-functional collaboration skills
• Experience leveraging AI tools and emerging marketing technologies to improve efficiency and accelerate growth is highly desirable