Senior Retention Marketing Manager

360training is a trusted leader in online training and certifications, dedicated to empowering individuals and organizations to achieve their goals. They are seeking a Senior Manager, Retention Marketing to lead retention strategy and performance across the customer lifecycle, managing a team responsible for various marketing channels and ensuring alignment with business goals.

Responsibilities:

• Own retention performance across the customer lifecycle, including engagement, renewal, and win-back
• Manage and develop channel owners across email, social, direct mail, and reputation
• Set priorities and ensure work is aligned to business impact, not just activity
• Review plans, improve decision-making, and raise the quality of execution across the team
• Partner with Product, Support, Traffic, CRO, and Data teams to identify and address drivers of churn and customer experience issues
• Represent retention marketing in cross-functional initiatives, including acquisition integrations
• Use data and testing to improve performance and inform decisions
• Communicate performance, risks, and recommendations clearly to leadership

Requirements:

• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience
• 7+ years of experience in lifecycle, retention, or email marketing, with at least 2 years in a people management role
• Strong understanding of customer lifecycle marketing, segmentation, and personalization
• Proven experience leading and developing high-performing marketing teams
• Experience working with email marketing platforms and customer data
• Strong analytical skills with the ability to translate data into clear insights and actions
• Excellent communication and stakeholder management skills
• Ability to operate effectively in a fast-paced, evolving environment