Senior Director, Marketing Data Strategy (Remote)

Forbes Advisor is dedicated to helping readers make informed decisions and is seeking a Senior Director of Marketing Data Strategy. This role involves leading the marketing data strategy, collaborating with senior stakeholders, and driving initiatives that enhance customer intelligence and marketing performance.

Responsibilities:

• Help define how we measure marketing performance across channels and ensure that our measurement strategy enables better commercial decisions
• Help shape how customer data is collected, organised and activated across the business
• Ensure our marketing platforms receive the right data to optimise effectively and maximise commercial performance
• Help move the organisation from one-off analysis towards reusable products and decision-support capabilities
• Challenge assumptions and influence the future direction of our marketing data strategy
• Play an important role in building and developing the next generation of leaders across Data & Analytics

Requirements:

• Experience leading strategic marketing data, customer intelligence, analytics or data product initiatives that delivered measurable business outcomes
• Deep expertise in at least one of the following: Marketing measurement and attribution, Customer intelligence and first-party data, Applied data science and predictive modelling, Marketing platforms and activation, Data products and decision intelligence
• A track record of building products, platforms or capabilities that deliver measurable commercial outcomes
• Deep understanding of Performance Marketing
• Strong commercial judgement and the ability to prioritise initiatives based on business value
• Confidence influencing senior stakeholders across both technical and non-technical audiences
• Experience developing teams, coaching leaders and building organisational capability
• Curiosity about emerging technologies - particularly AI - and a pragmatic approach to applying them where they create genuine business value