Key skills
AIPerformance OptimizationLeadershipSales
About this role
Cresta is a company that unlocks the true potential of the customer experience through its AI platform. The Sales Enablement Manager, International will be responsible for scaling Cresta’s EMEA and APAC GTM teams, focusing on onboarding, sales process reinforcement, coaching, and performance optimization to drive revenue growth.
Responsibilities:
- Partner with the Global Enablement Team and regional Sales Leadership to expand on existing Onboarding programs with regional-specific content for new EMEA and APAC AEs
- Adapt global onboarding programs to reflect regional nuances, market dynamics, and buyer personas
- Provide structured ramp support, including training, deal coaching, and pipeline development guidance
- Reinforce Cresta’s sales process and methodologies across international teams, from discovery through close
- Ensure consistent application of best practices in discovery, executive alignment, and deal progression
- Deliver ongoing enablement through live training, workshops, role plays, and certifications
- Provide direct coaching to reps, particularly new and ramping AEs, through 1:1 sessions and call reviews
- Partner with frontline managers to scale coaching effectiveness across regions
- Collaborate with Product Marketing to ensure messaging, talk tracks, and content are localized and relevant for EMEA and APAC markets
- Equip sellers with clear guidance on competitive positioning, objection handling, and regional use cases
- Ensure enablement content is practical, accessible, and aligned to real-world sales scenarios
- Track and analyze performance metrics including ramp time, pipeline creation, win rates, and quota attainment across regions
- Identify trends and gaps to continuously refine enablement programs
- Use data to drive targeted interventions tied to revenue outcomes
- Support readiness for product launches, pricing updates, and strategic initiatives across international markets
- Ensure sellers are confident and prepared for customer-facing conversations in diverse regions