Lifecycle Marketing Manager

Social Discovery Group (SDG) is a group of social discovery companies focused on solving loneliness and disconnection through innovative products. They are seeking a Lifecycle Marketing Manager to develop and execute marketing strategies that enhance customer engagement and optimize the customer journey.

Responsibilities:

• Develop and execute lifecycle marketing strategies that increase customer engagement, satisfaction, and revenue
• Create and manage customer segmentation and targeting strategies to optimize the customer journey
• Develop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages
• Develop and execute SMS and push notification campaigns to engage customers across multiple channels
• Monitor and analyze campaign performance to optimize results and ROI
• Collaborate with cross-functional teams, including product, design, and analytics, to develop and execute integrated marketing campaigns
• Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy
• Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience

Requirements:

• Strong Clevertap Platform knowledge
• Ability to self-manage
• Strong analytical skills and ability to use data to make informed decisions
• Understanding of customer behavior and segmentations
• Experience with A/B testing and experimentation
• Experience with SMS and push notification marketing
• Experience with HTML and CSS for email design
• Graphic designs for email marketing (basic level, but passionate to learn)