Corporate Marketing Manager

Uplight is creating a new category of energy by providing software that manages energy resources. The Corporate Marketing Manager will shape Uplight's voice and develop content to position the company as an industry leader in customer-activated load flexibility, while managing various marketing initiatives and client engagement strategies.

Responsibilities:

• Manage and execute the campaign content calendar, including effective prioritization of content projects and alignment with PR, Demand Generation, and Event needs
• Partner with subject matter experts across the organization and at client organizations to develop engaging content. Own the end-to-end creation of blog posts, case studies, Solution Guides, eBooks, and other content
• Maintain and update the Uplight website, posting blogs, newsroom items, and other resources
• Edit website pages as needed and support larger website projects, including SEO and AEO initiatives
• Manage the virtual events program, including partnering with speakers, creating content, and working with the Events team for production of webinars and working groups
• Own the speaking and awards program, sourcing story ideas, drafting abstracts, and coordinating with internal teams to obtain client approval & participation
• Support the development and execution of email marketing and advertising campaigns, including crafting copy and partnering with the Design team to develop associated assets
• Lead the approval process for press releases and other PR initiatives. Act as the main liaison between Uplight’s PR agency and the Corporate Marketing team
• Maintain the agenda and speaker outreach for Uplight’s annual customer conference, Uplight Customer Connect
• Develop and manage the company's B2B social media calendar and content strategy, focusing on engagement and reach
• Partner closely with the Design and Development team to maintain a consistent brand across Uplight
• Ensure that the website, Intranet, client list, and tracking documents are up to date

Requirements:

• At least 4 years of experience in a Marketing or Communications role. Preference given to experience in a B2B role
• Strong project management skills with the ability to own and support multiple projects with different deadlines
• Experience leading and optimizing business social media accounts
• Expert writing skills with a passion for creative storytelling and a strong ability to communicate complex ideas simply
• Basic knowledge of SEO and AEO
• Excellent communication skills to influence, leverage, and lead cross-functional teams to deliver compelling content
• Experience with WordPress, Photoshop, Pardot, Salesforce, and other marketing stack tools
• Detail-oriented with the ability to proofread all written communications and deliverables and an eye for typos and quick fixes to uninspiring presentations
• Knowledge of the energy industry
• Bachelor's degree in Marketing, Communications, or other related field