Senior Integrated Marketing Manager

Geotab is a global leader in IoT and connected transportation, recognized as a certified 'Great Place to Work™.' They are seeking a Senior Integrated Marketing Manager to develop and execute a scalable integrated marketing strategy that enhances market perception and drives marketing launches across various teams.

Responsibilities:

• Lead the end-to-end strategy and execution for major marketing and product launches, transitioning the organization from ad-hoc releases to a predictable cadence that aligns with revenue and market drivers
• Act as the central “quarterback” for ensuring frictionless execution across marketing teams (Product Marketing, Digital, Creative, Channel, and Regions), to deliver unified campaigns that accelerate the pipeline
• Partner with Strategic Communications and Product Marketing to craft high-level themes into compelling, solution-based market narratives
• Design campaigns that specifically target the early stages of the buyer journey (Awareness/Consideration), utilizing new microsites and digital channels to capture research traffic, and influence mid and bottom funnel to improve the 'Lead' to 'Closed Won' ratio
• Integrate AI-driven tools and strategies into plans to dominate share of voice in critical categories and positively influence Geotab’s sentiment and visibility against competitors in Large Language Models (LLMs)
• Define and track KPIs for launch success, moving beyond first or last touch attribution models to identify leading and lagging indicators, trends, sentiment analysis, time-to-close acceleration, and multi-touch attribution
• Manage relationships with external creative agencies and vendors to support campaign scale, ensuring high-quality asset production

Requirements:

• 8-10 years of proven experience in an integrated marketing role, preferably within a B2B SaaS organization
• Bachelor's degree in Marketing or a related field; a preferred certification in marketing or a related discipline is an asset
• Technical competence using workflow tools like Jira, Google Workspace, and familiarity with AI tools (e.g., Gemini, ChatGPT, 6sense)
• Demonstrated success in marketing campaign narrative and strategy development through to execution with measurable outcomes
• Exceptional ability to lead through influence, a well-defined sense of diplomacy, and the ability to work well under pressure in a fast-changing environment
• Previous experience in telematics, connected transportation, or B2B IT/Software industry marketing is highly valued
• Strong project management skills with the ability to identify needs, develop effective solutions, and manage projects through to completion