Colombia Marketing Manager | Remote | Part-Time

CrucialPoint is a full-service retention marketing agency helping ecommerce brands scale through innovative strategies. They are seeking a Marketing Manager responsible for generating leads and increasing brand awareness through strategic outbound marketing efforts, including managing paid ads and overseeing content marketing.

Responsibilities:

• Develop and execute outbound marketing strategies to drive lead generation
• Manage paid ad campaigns, cold email outreach, and other outbound initiatives
• Oversee content marketing efforts, including website updates, social media, and thought leadership
• Continuously analyze campaign performance, test new strategies, and optimize for ROI
• Ensure consistency in brand messaging and positioning across all marketing efforts
• Collaborate with leadership and sales teams to align marketing strategies with business growth objectives

Requirements:

• Proven experience in growth marketing, demand generation, or outbound marketing within an agency or B2B environment
• Strong knowledge of paid advertising, email marketing, and content marketing strategies
• Data-driven mindset with the ability to analyze performance metrics and optimize campaigns
• Excellent communication, strategy, and execution skills
• Ability to work independently while collaborating with sales and leadership teams