Key skills
Marketing OperationsRevenue OperationsManagement ConsultingB2B SaaSBusiness Intelligence ToolsTableauCRM PlatformsSalesforceMarketing Automation SystemsData ArchitectureAPI IntegrationsLead RoutingCustomer Acquisition Cost (CAC)Lifetime Value (LTV)Return on Investment (ROI)Project ManagementAIRAGAnalyticsBIBusiness IntelligenceSaaSCRMLeadershipCommunicationCollaborationSales
About this role
Twilio is a company focused on shaping the future of communications through innovative solutions. They are seeking a Marketing Strategy & Planning Manager to drive the global marketing organization by translating strategic vision into operational reality and managing the necessary infrastructure and processes.
Responsibilities:
- Translate business goals into actionable marketing strategies and scalable operational frameworks
- Deep-dive into complex marketing performance data. Surface trends, identify bottlenecks, and package these findings into clear, actionable reports that support leadership in crafting the overarching performance narrative
- Diagnose opportunities to improve the marketing funnel and pipeline creation. Maintain and optimize our marketing measurement foundation. Track and analyze account-to-opportunity mapping, pipeline attribution models, and funnel velocity metrics to provide clarity on GTM performance
- Lead day-to-day Marketing project management. Track the execution of critical cross-functional initiatives, translating high-level corporate goals into actionable project roadmaps with measurable results
- Act as the strategic communication bridge between Marketing & GTM
Requirements:
- 3-5 years of experience in Marketing Operations, Revenue Operations, or Management Consulting within a B2B SaaS environment
- Exceptional collaboration skills with a demonstrated ability to work across matrixed teams (Marketing, Sales, Finance, Analytics) to break down silos and drive projects to completion
- Strong proficiency with business intelligence tools (e.g., Tableau), CRM platforms (Salesforce), and marketing automation systems
- Comfortable navigating technical conversations regarding data architecture, API integrations, and lead routing, while equally comfortable discussing core business metrics like CAC, LTV, and ROI
- Excellent organizational and project management skills. You thrive in fast-paced, rapidly changing environments and can manage multiple competing priorities without losing attention to detail
- Experience working on or with AI products (e.g., LLMs, copilots, RAG apps, workflow tools)
- Experience with Tableau or other BI platform
- Experience leading significant cross-functional initiatives with minimal oversight