Marketing Strategy & Planning Manager

Twilio delivers communications solutions that help businesses and developers create personalized customer experiences through a remote-first, globally inclusive organization. The Marketing Strategy & Planning Manager will translate strategic vision into operational reality by managing marketing infrastructure, processes, data-driven insights, and cross-functional initiatives. The role also supports marketing performance analysis, funnel optimization, project management, and operational rigor.

Responsibilities:

• Strategy & Planning: Translate business goals into actionable marketing strategies and scalable operational frameworks
• Data-Driven Insights: Deep-dive into complex marketing performance data. Surface trends, identify bottlenecks, and package these findings into clear, actionable reports that support leadership in crafting the overarching performance narrative
• Analyze the Funnel: Diagnose opportunities to improve the marketing funnel and pipeline creation. Maintain and optimize our marketing measurement foundation. Track and analyze account-to-opportunity mapping, pipeline attribution models, and funnel velocity metrics to provide clarity on GTM performance
• Operational PMO: Lead day-to-day Marketing project management. Track the execution of critical cross-functional initiatives, translating high-level corporate goals into actionable project roadmaps with measurable results
• Cross-Functional Collaboration: Act as the strategic communication bridge between Marketing & GTM

Requirements:

• 3-5 years of experience in Marketing Operations, Revenue Operations, or Management Consulting within a B2B SaaS environment
• Exceptional collaboration skills with a demonstrated ability to work across matrixed teams (Marketing, Sales, Finance, Analytics) to break down silos and drive projects to completion
• Strong proficiency with business intelligence tools (e.g., Tableau), CRM platforms (Salesforce), and marketing automation systems. You don't just pull numbers; you naturally look for the story and the "why" behind the data to inform prioritization decisions
• Comfortable navigating technical conversations regarding data architecture, API integrations, and lead routing, while equally comfortable discussing core business metrics like CAC, LTV, and ROI
• Excellent organizational and project management skills. You thrive in fast-paced, rapidly changing environments and can manage multiple competing priorities without losing attention to detail
• This role will be remote,but is not eligible to be hired in CA, CT, NJ, NY, PA, WA
• For this role, you may be required to travel occasionally to participate in project or team in-person meetings
• Experience working on or with AI products (e.g., LLMs, copilots, RAG apps, workflow tools)
• Experience with Tableau or other BI platform
• Experience leading significant cross-functional initiatives with minimal oversight