Iterable Lifecycle Marketing Manager

Dutch Vet is transforming veterinary care by making expert treatment accessible anytime, anywhere. They are seeking a Lifecycle Marketing Manager focused on prospect marketing to build and execute targeted campaigns across email, SMS, and push programs, driving trial starts and conversions.

Responsibilities:

• Build and execute prospect-focused lifecycle campaigns across email, SMS, and push in Iterable
• Own day-to-day execution of key prospect moments including:
• Lead nurture & prospect engagement sequences
• Trial new conversion programs
• Abandoned flow re-engagement
• Promotional and time-sensitive offer campaigns
• Create and maintain journeys, triggers, and recurring campaigns with strong attention to detail
• Partner with growth, design, and CX to ensure prospect messaging is timely, persuasive, and on-brand
• QA campaigns thoroughly (logic, personalization, rendering, links, timing)
• Monitor funnel performance and report on prospect metrics (open rate, CTR, trial starts, conversion rate)
• Support A/B testing of subject lines, content, offers, timing, and segmentation
• Help document and improve prospect lifecycle best practices and templates as the program scales

Requirements:

• 3+ years of lifecycle or CRM marketing experience with a focus on prospect or acquisition marketing
• 3+ years of hands-on Iterable experience required (journeys, triggers, segmentation, A/B testing)
• Strong understanding of prospect segmentation, lead scoring, and conversion-focused messaging
• Comfort working with funnel data to identify gaps and optimize conversion rates
• Extremely detail-oriented with strong QA instincts
• Clear, persuasive writing style that balances urgency with Dutch's warm, trustworthy voice
• Ability to manage multiple campaigns simultaneously in a fast-moving environment
• A bias toward action: ship, learn, iterate
• Experience in subscription, DTC, or consumer health/wellness
• Familiarity with growth experimentation frameworks and prospect lifecycle measurement
• HTML knowledge for email troubleshooting
• Experience collaborating with paid growth or product marketing teams