Field Marketing Manager

FloQast is the leading AI-powered Accounting Transformation Platform, uniquely built by former accountants for accountants. The Field Marketing Manager will be responsible for developing and implementing in-region marketing initiatives to generate demand, drive pipeline growth, and accelerate revenue.

Responsibilities:

• Develop and execute a region of FloQast’s North America Field Marketing strategy as we engage, empower, and execute initiatives supporting lead generation, pipeline acceleration, and customer adoption
• Develop integrated, data-driven marketing plans aligned with corporate programs, collaborating cross-functionally to identify and execute field-driven activities—such as regional events, tradeshows, virtual sessions, and digital campaigns
• Track and analyze key performance metrics to evaluate the success of field marketing activities
• Provide regular updates and insights to leadership, and use data to inform strategic adjustments
• Conduct regular check-ins and cadence calls regarding marketing strategy, planned initiatives, status updates and current results with key business stakeholders, regional sales leaders, marketing team members, etc
• Partner closely with our sales and sales development teams to accelerate pipeline in our target accounts and increase conversions to drive net new revenue growth
• Contribute to the creation of marketing efforts that are programmatic and scalable by documenting best practices and lessons learned
• Any other tasks that may be assigned to help the company meet its goals
• Travel required up to 30%

Requirements:

• 3+ years of field or partner marketing is required
• 3-5 years of B2B marketing experience, prior B2B SaaS experience highly desired
• A track record of driving B2B sales results through field marketing programs and initiatives
• Demonstrated cross-functional marketing expertise and co-marketing experience
• Exceptional written and verbal communication skills
• Strong analytical skills matched with brand and relationship building experience
• Successful project management and organizational skills with a proven ability to work across functional areas to implement strategies
• Solid understanding of the finance and accounting or the fintech ecosystem a plus
• BA/BS degree
• Familiarity with Hubspot, Salesforce, Asana is preferred
• Prior accounting or fintech experience or former CPA a big plus