Marketing Manager

FloQast is an AI-powered accounting transformation platform that provides cloud-based solutions for accounting teams. The Marketing Manager will develop and execute field marketing, demand generation, ABM, event, and partner marketing programs to generate demand, grow pipeline, accelerate revenue, and increase customer adoption. The role will also analyze campaign performance, manage budgets, collaborate with sales teams, and create scalable marketing processes.

Responsibilities:

• Develop and execute field marketing strategies to engage prospects, drive lead generation, accelerate pipeline, and boost customer adoption through targeted local initiatives
• Execute ABM, growth marketing and demand generation programs across various channels, which may include events, gifting campaigns, social media, paid media, and email campaigns
• Write compelling marketing briefs, promotional copy, and collateral for internal and external audiences
• Plan and execute integrated marketing activities and events, including regional events, trade shows, virtual sessions, and digital campaigns
• Track and analyze key performance metrics across campaigns to establish benchmarks, manage budgets, determine ROI, and use data to make strategic adjustments
• Partner closely with our sales and sales development teams to accelerate pipeline in our target accounts and increase conversions to drive net new revenue growth
• Maintain a regular cadence of updates regarding overall marketing strategy, planned initiatives, status reports, and campaign performance
• Contribute to the creation of marketing efforts that are programmatic and scalable by documenting best practices, campaign frameworks, and lessons learned
• Any other tasks that may be assigned to help the company meet its goals
• Travel required up to 30%

Requirements:

• A “builder” mentality and strong collaboration skills
• 3-5 years of B2B marketing experience; prior B2B SaaS experience highly desired
• A track record of driving B2B sales results through integrated field and general marketing initiatives
• Demonstrated cross-functional marketing expertise, co-marketing experience, and event execution
• Exceptional written and verbal communication skills
• Strong analytical skills matched with brand and relationship-building experience, with a proven ability to tie campaign results directly to business impact
• Successful project management and organizational skills with a proven ability to work across functional areas to implement strategies
• Travel required up to 30%
• Familiarity with HubSpot, Salesforce, Asana is preferred
• Solid understanding of the finance and accounting or the fintech ecosystem a plus
• BA/BS degree; prior accounting or fintech experience or former CPA a big plus